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Are You Ready To Be The Next Entrepreneur?
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Public Relations 247
50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.
SPOT on Facilitation
SPOT on Facilitation offers much insight on the art and science of process facilitation. Centred around the easy-to-follow FNS 4D Facilitation Model, the book presents a wide array of effective tools and practices that extend its benefits to interactions between individuals or groups. Whether you are a facilitator, teacher, trainer, lecturer, coach, consultant, chairperson of a meeting, or someone tasked with the facilitation of groups, you will find this book a handy guide in helping you to engage people and empower teams to exceed desired goals. The pages of this book are filled with a wealth of knowledge including: • Useful factors to consider during facilitation – Space - Process - O...
Born to Move
Regain your ability to move and live a life free of aches and pains.The digital lifestyle has changed the way we use, or underuse, our body and joints, giving rise to the prevalence of aches and pains in most of us. For so long, we have been training to build fitness, with our emphasis placed primarily on acquiring cardiovascular endurance and strength. But this is not enough – we need to redefine fitness and focus on building mobility fitness, which is essentially developing strength, flexibility, and quality of movement, so that our joints are capable of moving to its full range of motion and stay healthy. Within the pages of this book, you will: • Understand how the different parts of your body move • Learn how the lack of mobility in your joints is the leading cause for aches and pains • Master the 5 steps to achieve mobility fitness and live a pain-free life • Discover how it is possible to regain your energy to stay at peak performance and live a life full of vitality
Awaken Your Healing Power
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The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online
The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today: Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius. Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape.
Social Media 247
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What Your School Never Taught You About Money
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We Have A Problem
Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of solutions to unfortunate yet common events that happen to big and small businesses. The book uses five local and five foreign case studies to illustrate crisis communications and management at its worst and at its best. Creator of Today newspaper PN Balji, founder of Channel NewsAsia Woon Tai Ho, so...
Architects Draw
Architects Draw offers a practical and invaluable way to help students and would-be sketchers translate what they see onto the page, not as an imitation of reality, but as a comprehensive union of voids and solids, light and shadows, lines and shapes. For nearly forty years revered Cooper Union professor and artist Sue Gussow has taught aspiring architects of varying abilities how to fully observe and perceive the spaces that make up our physical environment. Gussow skillfully applies architectural language to twenty-one drawing exercises that tackle a variety of forms--from peas in a pod to monkeys, skeletons, dinosaur bones, and the art of Giacometti and Mondrian. She shows, for example, how cut fruit and paper bags reveal that the physical world is made up of planes, dimensions, and enclosed space.
