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Interior Architectural Issues - Design, History & Education
Interior Architectural Issues - Design, History & Education
MSU Contributions to International Business and Innovation
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Hasselback Marketing Faculty Directory 2004-2005
The only printed directory of marketing faculty. Updated for 2005 and includes PH Marketing's list at-a-glance.
BTES 2017 Proceedings
Proceedings of the 2017 BTES meeting in Des Moines, Iowa. Contains papers submitted for presentation on topics relating to architectural technology applications and pedagogy.
Progressive Studio Pedagogy
Progressive Studio Pedagogy provides guidance to educators in all design fields by questioning processes and assumptions about teaching and learning, utilising examples from architecture, landscape architecture, and interior design. Through a series of case studies, this book presents innovative approaches to learning and teaching in design studio. Traditionally, design education is perceived to be a process for acquiring skills and a site for developing creative potential. However, contemporary higher education is embracing issues that include widening participation, managing transition, and fostering independent learning and graduate employability. This book situates design learning within this varied context and offers insights into how to confront the challenge of facilitating learning through divergent contexts by presenting projects and courses that use a range of approaches that require students to think and act critically and evaluatively. Progressive Studio Pedagogy presents new practices that readers can adapt into their own creative education, making it an ideal read for those interested in teaching design.
Global Marketing Management
Globalization : Globalization Imperative - Global marketing environment : Global Economic Environment - Financial Environment - Global Cultural Environment and Buying Behavior - Political and Legal Environment - Development of competitive marketing strategy : Global Marketing Research - Global Segmentation and Positioning - Global Marketing Strategies - Global Market-Entry Strategies - Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces - Global marketing strategy development : Global Product Policy Decisions I: Developing New Products for Global Markets - Global Product Policy Decisions II: Marketing Products and Services - Global Pricing - Communicating with the World Consumer - Sales Management - Global Logistics and Distribution - Export and Import Management - Managing global operations : Planning, Organization, and Control of Global Marketing Operations - Global Marketing and the Internet.
