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ICSTIAMI 2019
We are delighted to introduce the proceedings of The International Conference on Science and Technology in Administration and Management Information 2019 (ICSTIAMI 2019). ICSTIAMI 2019 is the premier international academic conference on Science and Technology in Administration and Management Information. The theme of ICSTIAMI 2019 was held in Jakarta, Indonesia is “Sustainable Development: from Research to Actions”. This conference is organized by Institut Ilmu Sosial dan Manajemen Stiami, Jakarta, Indonesia and coorperation with, Huachiew Chalermprakiet University/ HCU Thailand, Universitas Sultan Zainal Abidin/ Unisza Malaysia, Universiti Tun Hussein Onn Malaysia/ UTHM, Universitas Wid...
Buku Ajar Public Relations
Buku Ajar Public Relations ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu public relations. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang public relations dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah public relations dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengantar public relations, tujuan, fungsi, kualifikasi dasar dan etika public relations. Selain itu, materi mengenai komunikasi internal dan eksternal public relations serta dasar-dasar manajemen public relations juga dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri
Buku "Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri" memberikan wawasan mendalam tentang peran penting public relations (PR) dan kehumasan dalam berbagai konteks organisasi. Pembukaannya mencakup konsep dasar PR dan kehumasan, termasuk manajemen krisis, penanganan media, dan strategi komunikasi yang efektif. Melalui bahasa yang jelas, pembaca diperkenalkan pada penerapan praktis konsep-konsep tersebut di lembaga publik, kesehatan, dan industri. Di sektor kesehatan, buku ini menyoroti bagaimana PR dan kehumasan berperan dalam menyampaikan informasi kesehatan kepada masyarakat, termasuk program-program pencegahan dan penanganan penyakit. Lembaga seperti Kementerian Kesehatan (Kemenkes) dan Dinas Kesehatan (Dinkes) menjadi titik fokus untuk menunjukkan dampak positif dari praktik PR yang efektif. Sementara itu, dalam konteks industri, buku ini membahas pentingnya branding, manajemen reputasi, dan respons terhadap kebutuhan konsumen. Dengan bahasa yang jelas dan contoh-contoh yang relevan, buku ini menjadi sumber yang berharga bagi praktisi PR, akademisi, dan siapa pun yang tertarik memahami dinamika komunikasi organisasi.
The Social Media Marketing Book
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campai...
ISO 26000
Over the last ten years, Corporate Social Responsibility (CSR) has grown from being criticised as a management fad to being endorsed as good business practice by the majority of the world's leading companies. It has also become ever more complex; and the majority of companies are now in need of clarity and guidance to actively engage with CSR in practice, to develop strategies that reflect the unique context in which each company operates and to embed CSR within their values. ISO, the International Organization for Standardization, began developing an International Standard providing guidelines for social responsibility (SR) in 2005. This long-awaited guidance standard was finally published ...
Food Science and Technology Bulletin
Food Science and Technology Bulletin: Functional Foods is a new online minireview journal that delivers concise and relevant peer-reviewed minireviews of developments in selected areas of the field. Newly published minireviews are compiled to form an annual printed volume. Contents for Volume 2 of the Bulletin include minireviews on kefir, antioxidants, carbohydrates and fibre, functional foods and health claims, effects on mood, functional foods and bone health, antimicrobial properties of green tea catechins, prebiotics, and the cholesterol-lowering effects of plant sterol-enriched products.
Colonic Microbiota, Nutrition and Health
1 2 MARCEL B. ROBERFROID AND GLENN R. GIBSON 1 Universite Catholique de Louvain, Department of Pharmaceutical Sciences, Avenue Mounier 73, B-1200 Brussels, BELGIUM 2 Food Microbial Sciences Unit, Department of Food Science and Technology, The University of Reading, Reading, UK It is clear that diet fulfils a number of important human requirements. These include the provision of sufficient nutrients to meet the requirements of essential metabolic pathways, as well as the sensory (and social) values associated with eating. It is also evident that diet may control and modulate various body functions in a manner that can reduce the risk of certain diseases. This very broad view of nutrition has ...
Handbook of Usability Testing
Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.
Methods for Policy Research
The analysis of policies with a view to changing them is the subject of this book. Written by an expert on policy research, it shows ways of presenting alternatives to policy-makers with the emphasis on communicating the value and applicability of the research that backs up the policy options. The author employs a pragmatic approach that deals with real world issues, and which presents the processes involved in a step-by-step manner.
