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M-Commerce
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Nanobiotechnology
This new book, Nanobiotechnology: Concepts and Applications in Health, Agriculture, and Environment, presents a broad conceptual overview regarding the synthesis, applications, and toxicological aspects of nanobiotechnology. It focuses on the entrance into and interaction of nanomaterials in the human body, which has generated intense scientific curiosity, attracting much attention as well as increasing concern from the nanomaterial-based industries and academia across the world. This book looks at the scientific aspects of nanomaterials used in many applications of biosciences, taking an interdisciplinary approach that encompasses medicine, biology, pharmacy, physics, chemistry, engineering, nanotechnology, and materials science. The volume covers the basics of nanosciences and nanotechnology; different schemes and routes of synthesis; and various biological applications, including sensing, medicine, drug delivery systems, and remediation. Further, special chapters will be devoted to nanotoxicology and the developing risk factors associated with nanosized particles during use along with the ethical issues related to nanobiotechnology.
Governometrics and Technological Innovation for Public Policy Design and Precision
"This book demonstrates governometrics' effective exploitation of policy intricacies in order to overcome the problems policy makers often struggle to resolve"--
Advanced AI Techniques and Applications in Bioinformatics
The advanced AI techniques are essential for resolving various problematic aspects emerging in the field of bioinformatics. This book covers the recent approaches in artificial intelligence and machine learning methods and their applications in Genome and Gene editing, cancer drug discovery classification, and the protein folding algorithms among others. Deep learning, which is widely used in image processing, is also applicable in bioinformatics as one of the most popular artificial intelligence approaches. The wide range of applications discussed in this book are an indispensable resource for computer scientists, engineers, biologists, mathematicians, physicians, and medical informaticists...
The Polyester Prince
Dhirubhai Ambani's life is a rags-to-riches story, from Bombay's crowded pavements and bazaars to the city's extravagantly wealthy social circles where business tycoons, stockmarket speculators, smugglers, politicians and Hindi film stars mingle, make money, make and break marriages and carry out prolonged feuds. This is the story of a rising capitalist group in post-independence India. Until the arrival of Ambani, and now more like him, India's big business scene was dominated by a few industrial houses from British times. Ambani's Reliance group has risen to rival these houses in just 26 years since its foundation. By 1995, the group had 2.6 million investors, one in every eight Indian sharemarket investors, and is now so large that it has to hold its annual general meetings in football stadiums. Along with expansion, however, have come the intricate political connections, a whole raft of corruption charges and a rollercoaster of booms and crashes for Ambani and his company. This study shows how capitalism emerges by fair means and foul in the new industrial countries of the Third World and explores the life of an Asian tycoon.
The Promises We Made
Raj can’t believe his luck when he gets selected for a summer internship in Switzerland. He had always dreamed of travelling, and this was his chance to explore the world. During this internship, he crosses paths with Sofia, a German student studying in Switzerland. Little did he know that this chance encounter will alter the course of his life forever. Raj finds himself falling in love with Sofia. But as their time together in Switzerland nears an end, Raj finds himself torn between the desire to confess his feelings to Sofia and the fear of losing her. Will Raj be able to tell Sofia how he feels? Will they be able to sustain a love spanning across cultural and geographical boundaries? The Promises We Made recounts the journey of two people falling in love in the most unexpected of circumstances. But destiny had something else in store – a dark twist of events that leaves the reader lamenting the vagaries of fate.
The New Rules of Business
Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Handbook of Lung Targeted Drug Delivery Systems
Handbook of Lung Targeted Drug Delivery Systems: Recent Trends and Clinical Evidences covers every aspect of the drug delivery to lungs, the physiology and pharmacology of the lung, modelling for lung delivery, drug devices focused on lung treatment, regulatory requirements, and recent trends in clinical applications. With the advent of nano sciences and significant development in the nano particulate drug delivery systems there has been a renewed interest in the lung as an absorption surface for various drugs. The emergence of the COVID-19 virus has brought lung and lung delivery systems into focus, this book covers new developments and research used to address the prevention and treatment ...
Polycystic Ovary Syndrome
This volume includes the latest diagnostic criteria for PCOS and comprises the most up-to-date information about the genetic features and pathogenesis of PCOS. It critically reviews the methodological approaches and the evidence for various PCOS susceptibility genes. The book also discusses additional familial phenotypes of PCOS and their potential genetic basis. All four editors of this title are extremely prominent in the field of PCOS.
Solutions Architect's Handbook
From fundamentals and design patterns to the different strategies for creating secure and reliable architectures in AWS cloud, learn everything you need to become a successful solutions architect Key Features Create solutions and transform business requirements into technical architecture with this practical guide Understand various challenges that you might come across while refactoring or modernizing legacy applications Delve into security automation, DevOps, and validation of solution architecture Book DescriptionBecoming a solutions architect gives you the flexibility to work with cutting-edge technologies and define product strategies. This handbook takes you through the essential conce...
