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Marketing Management, 2nd Edition
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Fluorescence-Based Biosensors
One of the major challenges of modern biology and medicine consists in finding means to visualize biomolecules in their natural environment with the greatest level of accuracy, so as to gain insight into their properties and behaviour in a physiological and pathological setting. This has been achieved thanks to the design of novel imaging agents, in particular to fluorescent biosensors. Fluorescence Biosensors comprise a large set of tools which are useful for fundamental purposes as well as for applications in biomedicine, drug discovery and biotechnology. These tools have been designed and engineered thanks to the combined efforts of chemists and biologists over the last decade, and develo...
Applied Mathematical Analysis: Theory, Methods, and Applications
This book addresses key aspects of recent developments in applied mathematical analysis and its use. It also highlights a broad range of applications from science, engineering, technology and social perspectives. Each chapter investigates selected research problems and presents a balanced mix of theory, methods and applications for the chosen topics. Special emphasis is placed on presenting basic developments in applied mathematical analysis, and on highlighting the latest advances in this research area. The book is presented in a self-contained manner as far as possible, and includes sufficient references to allow the interested reader to pursue further research in this still-developing field. The primary audience for this book includes graduate students, researchers and educators; however, it will also be useful for general readers with an interest in recent developments in applied mathematical analysis and applications.
Approaches to the Purification, Analysis and Characterization of Antibody-Based Therapeutics
Approaches to the Purification, Analysis and Characterization of Antibody-Based Therapeutics provides the interested and informed reader with an overview of current approaches, strategies and considerations relating to the purification, analytics and characterization of therapeutic antibodies and related molecules. While there are obviously other books published in and around this subject area, they seem to be either older (c.a. year 2000 publication date) or are more limited in scope. The book will include an extensive bibliography of the published literature in the respective areas covered. It is not, however, intended to be a how-to methods book.
Artificial Intelligence for Disease Diagnosis and Prognosis in Smart Healthcare
Features In-depth coverage of the role of AI in smart healthcare. Research guideline for AI and data science researchers/practitioners interested in the healthcare sector. Comprehensive coverage on security and privacy issues for AI in smart healthcare.
IoMT Applications in Healthcare 5.0
IoMT Applications in Healthcare 5.0 introduces the concept of Healthcare 5.0, emphasizing the transformative potential of intelligent diagnosis, remote treatment, and smart health management. Sections define IoMT and its multi-tiered architecture, discussing its pivotal role in improving electronic device productivity in healthcare, explore IoMT applications in Healthcare 5.0, discuss remote physical therapy using IoMT in Healthcare 5.0, delve into the security and privacy considerations of IoMT in healthcare, and address how to overcome challenges and future directions in IoMT. The book concludes by summarizing key findings, providing a comprehensive overview of the discussed topics.Written...
Advanced Ceramics for Photocatalytic Membranes
Membrane filtration is becoming the technology of choice in liquid separations around the world for applications including desalination, pretreatment, removal of suspended solids from water and wastewater, for membrane bioreactors as well as food and beverage processing. Advanced Ceramics for Photocatalytic Membranes: Synthesis, Characterization and Applications in Water and Wastewater Treatment reviews recent research on the application and use of advanced ceramic materials in photocatalytic membrane processes. Divided over five main sections, the first section discusses current developments in photocatalytic membrane processes. The second and third sections focus on synthesis and fabricati...
Keratin as a Protein Biopolymer
This book provides information about the sources, structure, and properties of keratin as well as its applications. The extraction from different biomass sources (e.g. feathers, hairs, nails, horn, hoof, and claws) as well as the characterization methods of these extracted materials are explained. The development of bioproducts from keratins is challenging and limited since they are neither soluble in polar solvents nor in non-polar solvents. Therefore, the utilization of different microorganisms for the degradation of keratin is also discussed. The main aim of this book is to highlight the unique features of keratin and to update readers with the possible prospects to develop various value-added products from keratins. The book is highly interesting to researchers working in industry and academia on bioproducts, tissue engineering, biocomposites, biofilm, and biofibers.
Artificial Intelligence Technology in Healthcare
Artificial Intelligence Technology in Healthcare: Security and Privacy Issues focuses on current issues with patients’ privacy and data security including data breaches in healthcare organizations, unauthorized access to patients’ information, and medical identity theft. It explains recent breakthroughs and problems in deep learning security and privacy issues, emphasizing current state-of-the-art methods, methodologies, implementation, attacks, and countermeasures. It examines the issues related to developing artifiicial intelligence (AI)-based security mechanisms which can gather or share data across several healthcare applications securely and privately. Features: Combines multiple te...
Urban Intelligence and Applications
This volume presents selected papers from the International Conference on Urban Intelligence and Applications (ICUIA), which took place on May 10-12, 2019 in Wuhan, China. The goal of the conference was to bring together researchers, industry leaders, policy makers, and administrators to discuss emerging technologies and their applications to advance the design and implementation of intelligent utilization and management of urban assets, and thus contributing to the autonomous, reliable, and efficient operation of modern, smart cities. The papers are collated to address major themes of urban sustainability, urban infrastructure and management, smart city applications, image and signal processing, natural language processing, and machine learning for monitoring and communications applications. The book will be of interest to researchers and industrial practitioners working on geospatial theories and tools, smart city applications, urban mobility and transportation, and community well-being and management.
