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The Sacred Acre
When tragedy devastated a small town, an unlikely source of inspiration pieced the community back together in this dramatic true story. On a Sunday in May 2008, an F5 tornado hit the town of Parkersburg, Iowa, killing eight people and destroying 250 homes and businesses within a span of 34 seconds. The next day, Parkersburg's beloved football coach, Ed Thomas, made a stunning prediction: "God willing, we will play our first home game here on this field this season." One hundred days later, the home team scored a victory on the field they dubbed the Sacred Acre, serving as a galvanizing point for the town to band together and rebuild. But just as Parkersburg was recovering, another disaster s...
Encyclopedia of Survey Research Methods
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
The Nonresponse Challenge to Surveys and Statistics
Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. Newspaper stories, magazine articles, radio programs, television broadcasts, and Internet blogs are filled with data derived from surveys of one sort or another. Reputable media outlets generally indicate whether a survey is representative, but much of the data routinely bandied about in the media and on the Internet are not based on representati...
The Problem with Survey Research
The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources o...
The Oxford Handbook of the Science of Science Communication
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
Advances in Questionnaire Design, Development, Evaluation and Testing
A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. F...
New Destinations
Mexican immigration to the United States—the oldest and largest immigration movement to this country—is in the midst of a fundamental transformation. For decades, Mexican immigration was primarily a border phenomenon, confined to Southwestern states. But legal changes in the mid-1980s paved the way for Mexican migrants to settle in parts of America that had no previous exposure to people of Mexican heritage. In New Destinations, editors Víctor Zúñiga and Rubén Hernández-León bring together an inter-disciplinary team of scholars to examine demographic, social, cultural, and political changes in areas where the incorporation of Mexican migrants has deeply changed the preexisting ethn...
Herd Register
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Bit by Bit
This essential guide to doing social research in this fast-evolving digital age explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.
For Love or Money
As women moved into the formal labor force in large numbers over the last forty years, care work – traditionally provided primarily by women – has increasingly shifted from the family arena to the market. Child care, elder care, care for the disabled, and home care now account for a growing segment of low-wage work in the United States, and demand for such work will only increase as the baby boom generation ages. But the expanding market provision of care has created new economic anxieties and raised pointed questions: Why do women continue to do most care work, both paid and unpaid? Why does care work remain low paid when the quality of care is so highly valued? How effective and equita...
