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The Customering Method
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base. Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the science...
Paul Samuelson
A significant part of economics as we know it today is the outcome of battles that took place in the post-war years between Keynesians and monetarists. In the US, the focus of these battles was often between the neo-Keynesians at the Massachusetts Institute of Technology (MIT) and the Chicago monetarists. The undisputed leader of the MIT Keynesians was Paul A. Samuelson, one of the most influential economists of the 20th century and arguably of all time. Samuelson’s output covered a vast number of subjects within economics, the quality of theseoften pioneering contributions unmatched in the modern era. The volume focuses both on how Samuelson’s work has been developed by others and on how that work fits into subsequent developments in the various fields of speciality within which Samuelson operated.
Strategic Risk Management
This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Str...
Passenger Arrivals at the Port of Philadelphia, 1800-1819
The Philadelphia "baggage lists" are the oldest federal passenger lists existing. Compiled in accordance with a law made to exempt in-coming passengers from paying duty on their personal belongings, they provide proof of immigration in the first two decades of the 19th century. In the lists are the names of the passengers, and in many cases there is data on such items as passengers' ages, nationalities, former places of residence, occupations, destinations, and the names and relationships of accompanying family members. In all there were about 4,767 ship lists with about 40,000 passengers identified--most from Great Britain (especially Northern Ireland) and Germany. For convenience all of the passengers' names have been arranged in a single alphabetical list.
The Ad Contrarian
The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Subject Catalog
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The Farther Reaches of Human Nature
Papers on health, creativeness, values, education, society, cognition, metamotivation as well as psychology of being.
Poverty Warriors
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I'll Be Back
How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the ...
Arborist News
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