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Woke Brand
Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you’re likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren’t made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase “animal-friendly” vegan handbags t...
Woke Brand
Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you're likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren't made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase "animal-friendly" vegan handbags that are ...
Global E-Security
In today’s society, where technology is ubiquitous, protecting ourselves with firewalls is as important as defending ourselves with firepower. New technology is providing criminals with a world of opportunity, while law enforcement agencies all over the world are struggling to cope. E-security is an issue of global importance. In many ways, cybercrime is no different to more traditional types of crime – both involve identifying targets, using surveillance and psychological profiling of potential victims. The major difference is that the perpetrators of cybercrime are increasingly remote to the scene of their crime and that in some cases their victims may not even realize that a crime is taking place. Knowledge of the techniques being used by criminals and the technology and tra- ing available to combat them is essential in fighting cybercrime. Establishing dialogue between crime-fighting agencies, the security industry, researchers and experts can provide a platform from which e-security can be examined from several global p- spectives.
Faith, Politics, and Belonging
Drawing on the author’s years spent working in and around Westminster, this essay collection provides a personal perspective on the themes of faith, politics, and belonging. To understand identity and place we need faith. Faith should lead to engagement in the wider world, and engagement in the wider world should deepen our faith and sense of purpose. In three sections, each drawing on his experience, Ian Geary reflects on the cognate themes of faith, politics, and belonging. Each section concludes with some questions for discussion and some suggestions for further reading. Written from personal experience via immersion in British political life and informed by his understanding of theology, the author seeks to animate a generous debate about the key themes, not to secure readers’ attachment to a cause or political ideology. These essays are written in the hope that Christians engaged in politics will find them helpful and that they will also reach a wider audience to show how viewing politics through the lens of faith might yield a fresh perspective. Ian Geary would venture to suggest that politics—despite its critics—is a necessary and good thing.
Britain alone
When Britain left the European Union in January 2021, it set out on a new journey. Shorn of empire and now the EU too, Britain’s economy is as national as it has ever been. A decade or so since globalisation seemed inevitable, this is a remarkable reversal. How did this happen? Britain alone argues that this “nationalisation” — aligning the boundaries of the state with its national peoples — emerged from the 2008 global financial crisis. The book analyses how austerity and scarcity intensified and created new conflicts over who gets what. This extends to struggle over what the British nation is for, who it represents, and who it values. Drawing on a range of cultural, economic, and...
Acceptance of Remote Services
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
History beyond apartheid
This edited volume encompasses a range of themes and approaches relevant to the field of South African history today, as viewed from the perspective of practicing historians at the cutting edge of research in the discipline. The collection features the historians offering critical reflection on the theoretical and methodological aspects of their work. This involves them both looking back at the inherited historiographical tradition in the respective areas of their research, while also pointing forwards to possible future directions for scholarly engagement.
Intensive Animal Farming - A Cost-Effective Tactic
Livestock farming supports livelihood and provides food security. It is the fastest-growing sector of the agriculture economy. This book is about using modern technology to increase yields, income, and ultimately food security. It is organized into three sections on livestock and poultry farming, fish farming, and innovations and advances in technology.
Conductive Hydro Drying of Foods
Conductive Hydro Drying of Foods: Principles and Applications presents the current state of this emerging field, touching basics of novel drying approaches, introducing the concept of conductive hydro drying, and detailing its applications in food processing. The book explores novel drying techniques and covers the drying of various foods, including fruits and vegetables, meat, fish, poultry, and egg, spices and herbs, cereals and pulses, and other edible materials. It also brings chapters on trends and prospects, providing emphasis on the scope for low-cost drying, drying, or heat-sensitive foods. Edited by authors with interdisciplinary backgrounds and strong expertise in the field of food drying, this is a valuable resource to research and industry professionals working in allied fields. - Presents in-depth coverage of underlying drying mechanisms and commodity-wise applications - Covers the latest techniques, including the applications of ICT, modeling, etc., with high emphasis on sustainability, focusing on the UN SDGs - Brings detailed information on the current status of commercialization and upcoming projects under the 'more popular' name term refractance window drying
Analyzing Blockchain in Healthcare
How the Blockchain Technology is Changing the Landscape of HealthCare KEY FEATURES ● Includes detailed implementations of the blockchain technology in the real world to support evidence-based practices. ● Includes patient satisfaction, medical device installation, and Covid-19 prediction use cases. DESCRIPTION Before deciding whether or not a new piece of technology has credibility, institutions that specialize in the health sciences demand to see extensive documentation of it being used in clinical practice and published in academic journals. This book gives convincing facts to educate readers on this technology's advantages and limitations for advancing healthcare. This book discusses ...
