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Social Media Manager: Profitable Communication Skills: Part 1
This book is unique and contains added value, as it details the communication skills of a social media manager in an accurate and detailed manner. The author has presented the first-ever integration of Profitable Communication Skills for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the crucial communication skills vital for success in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in the public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Profitable Communication Skills required for effective social media management.
Social Media Manager: Profitable Communication Skills: Part 2
This book is unique and contains added value, as it details the communication skills of a social media manager in an accurate and detailed manner. The author has presented the first-ever integration of Profitable Communication Skills for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the crucial communication skills vital for success in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in the public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Profitable Communication Skills required for effective social media management.
The Art and Science of Social Media Mastery: Profitable Key Roles for a Social Media Manager
The Global Institute chairman of Social Media Managers (GISMMs) has presented the first-ever integration of Essential and Strategic Roles for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the essential roles and tasks integral to effective social media management in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Essential and Strategic Roles required for effective social media management.
Introduction to Petroleum Engineering
Presents key concepts and terminology for a multidisciplinary range of topics in petroleum engineering Places oil and gas production in the global energy context Introduces all of the key concepts that are needed to understand oil and gas production from exploration through abandonment Reviews fundamental terminology and concepts from geology, geophysics, petrophysics, drilling, production and reservoir engineering Includes many worked practical examples within each chapter and exercises at the end of each chapter highlight and reinforce material in the chapter Includes a solutions manual for academic adopters
The Social Media Marketing Book
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campai...
The New Consumer Online
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
Exploring the Psychology of Interest
Psychologists have always been interested in interest, and so modern research on interest can be found in nearly every area of the field: Researchers studying emotions, cognition, development, education, aesthetics, personality, motivation, and vocations have developed intriguing ideas about what interest is and how it works. Exploring the Psychology of Interest presents an integrated picture of how interest has been studied in all the wide-ranging areas of psychology. Using modern theories of cognition and emotion as an integrative framework, Paul Silvia examines the nature of interest, what makes things interesting, the role of interest in personality, and the development of peoples idiosyncratic interests, hobbies, and avocations. His examination reveals deep similarities between seemingly different fields of psychology and illustrates the profound importance of interest, curiosity, and intrinsic motivation for understanding why people do what they do. The most comprehensive work of its kind, Exploring the Psychology of Interest will be a valuable resource for student and professional researchers in cognitive, social, and developmental psychology.
Advanced Algorithms for Neural Networks
This is one of the first books to offer practical in-depth coverage of the Probabilistic Neural Network (PNN) and several other neural nets and their related algorithms critical to solving some of today's toughest real-world computing problems. Includes complete C++ source code for basic and advanced applications.
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
