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Strategic Communication in a Global Crisis
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication exper...
Social Memory Technology
Memory is a fundamental aspect of being and becoming, intimately entwined with space, time, place, landscape, emotion, imagination and identity. Memory studies is a burgeoning field of enquiry drawing from a range of social science, arts and humanities disciplines including human geography, sociology, cultural studies, media studies, heritage and museum studies, psychology and history. This book is a critically theorised practical exposition of how media and technology are used to make memories for museums, archives, social movements and community projects, looking at specific cases in the UK and Brazil where the authors have put these theories into practice. The authors define the protocol they present as social memory technology. Critically, this book is about learning to deal with our pasts and learning new methods of connecting our pasts across cultures toward a shared understanding and application of memory technologies.
50 anos ABERJE
Em 8 de outubro de 1967 nascia a Aberje. Este livro comemorativo é composto por duas partes. A primeira parte conta a trajetória da entidade, que passou de Associação Brasileira de Editores de Revistas e Jornais Empresariais para Associação Brasileira de Comunicação Empresarial. A parte dois traz artigos de grandes profissionais da área para refletir sobre os desafios e perspectivas da Comunicação.
Megaphones Out, Smartphones In
The authors wrote an essential handbook for good leadership by linking theories of communication with employees and communicators' testimonials from around the world to their practice of years of work in organizations. In addition, they convey the message that, in these new times, free, direct, open and multidirectional communication is the best way to humanize labor relations. It is this communication that transforms all leaders and employees into agents who move in the same direction, pursuing the same goals of success. This book inspires us to say that being strategic, today, is being dialogical.
Reconhecimento que gera valor
O livro "Reconhecimento que gera valor: Prêmio Aberje 2019" é o oitavo da coleção, que consolida o trabalho de reconhecer os profissionais e as organizações no campo da comunicação empresarial brasileira, a partir das práticas de excelência. Você vai conhecer cases modernos, como os que utilizam a tecnologia das redes sociais, e outros que, com soluções inspiradas e muito mais simples, conseguem reunir as pessoas em torno de uma causa.
Reputação e Valor Compartilhado
A partir de análises e entrevistas, o livro Reputação e Valor Compartilhado: Conversas com CEOs Empresas Líderes em ESG traz exemplos de como Luiza Helena Trajano, Presidente do Conselho de Administração do Magalu, e seus colegas CEOS de 12 empresas líderes em ESG no Brasil abordam a importância da geração de valor compartilhado e a reputação como ativo intangível estratégico.
The Brazilian Legal Profession in the Age of Globalization
This book provides the first comprehensive analysis of globalization's impact on the Brazilian legal profession. Employing original data from nine empirical studies, the book details how Brazil's need to restructure its economy and manage its global relationships contributed to the emergence of a new 'corporate legal sector' - a sector marked by increasingly large and sophisticated law firms and in-house legal departments. This corporate legal sector in turned helped to reshape other parts of the Brazilian legal profession, including legal education, pro bono practices, the regulation of legal services, and the state's legal capacity in international economic law. The book, the second in a series on Globalization, Lawyers, and Emerging Economies, will be of interest to academics, lawyers, and policymakers concerned with the role that a rapidly globalizing legal profession is playing in the development of key emerging economies, and how these countries are integrating into the global market for legal services.
Obrigado, Van Gogh!
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