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Design Discourse
The editor has gathered together a body of writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in the light of its cultural significance and its powerful position in today's society. The collection begins with a discussion of the various expressions of opposition to the modernists' purist approach toward design. Drawing on postmodernist theory and other critical strategies, the writers examine the relations among design, technology, and social organization to show how design has become a complex and multidisciplinary activity. The second section provides examples of new methods of interpreting and analysing design, ranging from rhetoric and semiotics to phenomenology, demonstrating how meaning is created visually. A final section related to design history shifts its emphasis to ideological frameworks such as capitalism and patriarchy that establish boundaries for the production and use of design.
Publicidad y diseño
Uno de los campos en los que el diseño gráfico encuentra las mayores ocasiones de expresarse eficazmente es, sin duda, el de la publicidad; tanto por la inmensa producción de mensajes, siempre renovados, como por la gran cantidad de recursos técnicos y económicos que se ponen en juego. Sin embargo, la publicidad gráfica, supeditada a los imperativos de la audiovisual, y comparativamente con los abundantes estudios de marketing y de los medios de difusión, es al mismo tiempo, uno de los campos menos explorados. Por un lado, las rutinas que generan las propias agencias y la tendencia a seguir las modas del momento, y por el otro, la creatividad a ultranza y las urgencias, constituyen en...
The Roots of Praxiology
Praxiology deals with working and doing from the point of view of effectiveness. It has three components: analysis of concepts involving purposive actions; critique of modes of action from the viewpoint of efficiency; and normative advisory aspects in recommendations for increasing human efficiency. This seventh volume of the Praxiology series focuses on the roots of the discipline. It brings together a selection of writings that illustrate various stages of French thought concerning this philosophy and methodology of action. It is also conceived as a tribute to the writings of Louis Bourdeau and V. Alfred Espinas, key figures in the origin of praxiology.In the first part, "The Origin of Pra...
Little Mole's Christmas Gift
Full of heart and festive cheer, this companion to Glenys Nellist's bestselling Little Mole Finds Hope reminds readers that the best Christmas gifts aren't always the ones lying under the tree. It was going to be the best Christmas ever because Little Mole had found the perfect gift for Mama: the biggest, most beautiful mushroom he had ever seen. But on his way home, Little Mole encounters other woodland friends in need. Though it pains him to do so, Little Mole shares pieces of his mushroom with each friend he meets until there's not much left. Disappointed and anxious about what this means for Christmas, Little Mole wraps what's left of the mushroom. He fears Christmas is ruined, but ultimately, Little Mole discovers that his gift was bigger than he ever imagined. Little Mole's Christmas Gift is a companion to Nellist's spring-themed picture book, Little Mole Finds Hope.
Jake's Bones
Jake McGowan-Lowe is a boy with a very unusual hobby. Since the age of 7, he has been photographing and blogging about his incredible finds and now has a worldwide following, including 100,000 visitors from the US and Canada. Follow Jake as he explores the animal world through this new 64-page book. He takes you on a world wide journey of his own collection, and introduces you to other amazing animals from the four corners of the globe. Find out what a cow's tooth, a rabbit's rib and a duck's quack look like and much, much more besides.
Grafismo funcional
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Visual Thinking
The 35th anniversary of this classic of art theory.
The Idea of Design
An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
