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Success of University Spin-Offs
Drawing on a database of 107 university spin-offs whose founders participated in structured face-to-face interviews, Manoj A. Gupte analyzes how the management of university spin-offs can overcome the dilemma of resource poverty. He shows that the success of spin-offs can be actively influenced through network activities by accessing critical resources external to the company.
Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
The Moral Psychology of Shame
Few emotions have divided opinion as deeply as shame. Some scholars have argued that shame is essentially a maladaptive emotion used to oppress minorities and reinforce stigmas and traumas, an emotion that leaves the self at the mercy of powerful others. Other scholars, however, have argued that the absence of a sense of shame in a subject—their shamelessness—is tantamount to a vicious moral insensitivity. As the eleven original chapters in this collection attest, however, shame scholars are entering a new phase, one in which scholarship no longer attempts to defend one side of shame against the other, but rather accepts both faces as faithful to the phenomenon to be explained. At the co...
Advanced Materials and Technologies
Selected, peer reviewed papers from the 4th International Conference on Advanced Engineering Materials and Technology (AEMT 2014), June 14-15, 2014, Xiamen, China
Creating and Managing Superior Customer Value
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Natural Capital, Agriculture and the Law
This timely Research Handbook provides a broad analysis and discussion on how academics are managed. It addresses key issues, including the changing nature of academic work and academic labour markets, issues of power, leadership, ageing, human resource management practices, and mobility.
Progress in Botany 68
With one volume each year, this series keeps scientists and advanced students informed of the latest developments and results in all areas of the plant sciences. The present volume includes reviews on genetics, cell biology, physiology, comparative morphology, systematics, ecology, and vegetation science.
Modeling and Selection of Software Service Variants
Providers and consumers have to deal with variants of software services, which are alternative instances of a services design, implementation, deployment, or operation. This work develops the service feature modeling language to represent software service variants and a suite of methods to select variants for development or delivery. An evaluation describes the systems implemented to make use of service feature modeling and its application to two real-world use cases.
Improving soil health
Assesses the viability of management strategies implemented to improve soil health, e.g. intercropping and zero tillage Provides a comprehensive coverage of the dimensions of soil health Reviews the role of organic and other amendments in improving soil health
