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Academic Entrepreneurship
Die Autorinnen und Autoren des vorliegenden Sammelbandes gehen der Frage nach, welche Voraussetzungen für eine erfolgreiche Unternehmensgründung aus der Forschung gegeben sein müssen.
Academic Entrepreneurship
Die Autorinnen und Autoren des vorliegenden Sammelbandes gehen der Frage nach, welche Voraussetzungen für eine erfolgreiche Unternehmensgründung aus der Forschung gegeben sein müssen.
Advances Plant Phenotyping More Sustaihb
Plant phenotyping is an emerging technology that involves the quantitative analysis of structural and functional plant traits. However, it is widely recognised that phenotyping needs to match similar advances in genetics if it is to not create a bottleneck in plant breeding. Advances in plant phenotyping for more sustainable crop production reviews the wealth of research on advances in plant phenotyping to meet this challenge, such as the development of new technologies including hyperspectral sensors such as LIDAR, NIR/SWIR, as well as alternative delivery/carrier systems, such as ground-based proximal distance systems and UAVs. The book details the development of plant phenotyping as a technique to analyse crop roots and functionality, as well as its use in understanding and improving crop response to biotic and abiotic stresses.
European Perspectives on Behavioural Law and Economics
This anthology highlights the theoretical foundations as well as the various applications of Behavioural Law and Economics in European legal culture. By the same token, it fosters the dialogue between European and American Law and Economics scholars. The traditional neo-classical microeconomic theory explains human behaviour by using Rational Choice. According to this model, people tend to maximize the difference between expected utility and cost (“expected utility theory”). This theory includes three assumptions: (1) unbounded rationality, (2) unbounded self-interest, and (3) unbounded willpower. Behavioural Economics questions these assumptions and endeavours to render economic analysi...
Ripple Effect
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Success of University Spin-Offs
Drawing on a database of 107 university spin-offs whose founders participated in structured face-to-face interviews, Manoj A. Gupte analyzes how the management of university spin-offs can overcome the dilemma of resource poverty. He shows that the success of spin-offs can be actively influenced through network activities by accessing critical resources external to the company.
20世纪德国文学思想论稿
本书分为三个部分：第一部分研究德国“文学社会学”思想，主要阐释许京、卢卡契、豪泽尔、阿多诺、本雅明等人的美学和艺术思想；第二部分探讨“接受理论”，即联邦德国的“接受美学”与民主德国的“接受理论”；第三部分研究德国著名作家的美学思想，如托马斯·曼、布莱希特、伯尔、格拉斯的理论与实践。
