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Marketing Island Destinations
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Sun Lust to Sun Plus
Unlock the secrets of sustainable Caribbean tourism in Sun Lust to Sun Plus: Niche Tourism in the Caribbean, a comprehensive overview of niche tourism development strategies that are restructuring the paradisiacal destinations of the Caribbean. Discover how the small island developing states (SIDS) of the Caribbean are redefining their approach to tourism, moving from traditional mass tourism, the "Sun Lust" of the past, to a more sustainable and diverse model, the "Sun Plus" of the present and future. Through an exploration of existing and potential tourism niches in the region, Accola Lewis-Cameron and Leslie-Ann Jordan-Miller lead an impressive group of scholars who, through case studies ...
Development, Political, and Economic Difficulties in the Caribbean
This edited volume focuses on the attempts of various Caribbean countries to diversify their economies and societies. It is done in the context of political and economic difficulties that these countries have faced since the 2007-2008 economic crash and how successful they have been in moving their economies in a different direction. The contributors use very distinct levels of analysis in order to provide a nuanced view of diversification efforts in Trinidad and Tobago, Jamaica, Cuba, the French Antilles, and the Dutch Antilles. The book will appeal to academic researchers, practitioners, policy makers, and everyone who is interested in the politics and development of the Caribbean region.
Tourism Education
What knowledge and skills should tourism students be exposed to? How should tourism education programs at all levels be designed to create responsible leaders for the future of tourism? What is the employability and range of careers students can expect after graduation? This book examines and seeks to provide answers to these three questions.
Strategy in the Age of Disruption
Seize your place in a new era in commerce and industry In Strategy in The Age of Disruption, a team of dedicated strategists delivers an exciting and practical guide to Industry 4.0, a commercial transformation that’s impacting every facet of the market, the environment, and our social lives. You’ll learn what Industry 4.0 is, what it means for you and your company, and how you—as a leader, manager, expert, entrepreneur, or investor—can capitalize on it and put it into practice. This is a complete handbook on strategic execution. It’s a step-by-step tutorial designed to get you to clearly see your strategic position, the choices available to you, and how to execute on those choices. You’ll also find: Ways to move beyond outdated business models that no longer serve the companies that follow them Common myths about strategy and how to put them to bed for good Deep and insightful explanations of the fourth industrial revolution and what it means for your sector and company Highly visual and endlessly engaging, Strategy in The Age of Disruption will systematically guide you through how to manage the challenges of the present and the promise of the future.
Handbook of Civil Society and Social Movements in Small States
This volume is unique because of its focus on small states. There are many studies on civil society and social movements, but none that specifically deal with this category of countries. As is well known, small states have particular characteristics, including a limited ability to reap the benefits of economies of scale, a high degree of exposure to forces outside their control, and the proximity of politicians to the voters, often leading to clientelistic relationships and patronage networks. The small island developing states have the additional problem of high environmental vulnerability, with some also dealing with disproportionate ecological footprints. These factors have a bearing on t...
Tourism Policy and Planning
Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international levels. This fourth edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues in relation to crises – in particular, COVID-19. The fourth edition features: New content on the impact of COVID-19 on tourism policy and planning. New content on the effects of the pandemic on the tourism industry more generally, including to...
The Routledge Companion to Applied Qualitative Research in the Caribbean
This cutting-edge book provides a comprehensive examination of applied qualitative research in the Caribbean. It highlights the methodological diversity of qualitative research by drawing on various approaches to the study of Caribbean society, addressing the lack of published qualitative research on the region. Featuring 17 chapters, the book covers five key areas, namely Overview and Introduction; Gender, Crime, and Violence; Gender and Intimate Partner Violence; Health, Management, and Public Policy; and Migration and Tourism. Throughout the course of the book, the chapters explore how different kinds of qualitative research can be used to inform public policy and help deal with a myriad ...
In Plenty and in Time of Need
In Plenty and in Time of Need uses music and performance as sites of analysis for the competing ideals and realities of Barbadian national culture. The book demonstrates complex relations between national, gendered, and sexual identities in Barbados, and how these identities are represented and interpreted on a global stage.
Managing Crises in Tourism
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories. With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainabi...
