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The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.
Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers' motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. - Provides a link between theoretical information and business practices - Presents a comprehensive overview of the phenomenon of plant-based food consumption - Contains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects
This book starts from the premise that emigration is a crucial concept for the understanding of recent development in criticism and literature. For only when the contribution of non-indigenous ethnicities is taken into account such other key phenomena as globalisation and multiculturalism or -- in some parts of the world -- colonialism or post-colonialism appear in full. The essays in this collection trace the presence of an Italian heritage in the literature of the United States, Canada, Australia, Germany, and ponder the consequences. While some articles describe the texts or review the history of the literature produced by authors of Italian origin, others address the theoretical implications or situate the discussion about authors and their works within the current critical debate. The result is a volume at once informative and intellectually challenging.
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.
Il libro è il risultato di un processo di social learning sperimentato nell’ambito dei corsi di Brand Management della Laurea Magistrale in Economia e Direzione delle Imprese della Luiss “Guido Carli”, e i cui primi risultati sono stati pubblicati nel blog “FutureMarketingLeaders” nel periodo Novembre 2014-Febbraio 2015.
An annotated guide to works about the Great Lakes region including hard and soft cover books, pamphlets, and magazines.
The book teaches students to model a scientific problem and write a computer program in C language to solve that problem. It introduces the basics of C language, and then describes and discusses algorithms commonly used in scientific applications (e.g. searching, graphs, statistics, equation solving, Monte Carlo methods etc.).
This book constitutes the refereed proceedings of the 9th International Conference on Software Reuse, ICSR 2006, held in Torino, Italy, in June 2006. The book presents 27 revised full papers and 13 revised short papers, carefully reviewed and selected from numerous submissions. The Coverage includes COTS selection and integration; product lines, domain analysis, and variability; reengineering maintenance; programming languages and retrieval; aspect-oriented software development; approaches and models; and components.
How can symbols have meaning for a subject? Foundations of Understanding argues that this is the key question to ask about intentionality, or meaningful thought. It thus offers an alternative to currently popular linguistic models of intentionality, whose inadequacies are examined: the goal should be to explain, not how symbols, mental or otherwise, can refer to or ‘mean’ states of affairs in the external world, but how they can mean something to us, the users. The essence of intentionality is shown to be conscious understanding, the roots of which lie in experiences of embodiment and goal-directed action. A developmental path is traced from a foundation of conscious understanding in the ability to perform basic actions, through the understanding of the concept of an objective, external world, to the understanding of language and abstract symbols. The work is interdisciplinary: data from the neurosciences and cognitive psychology, and the perspectives of phenomenologists such as Merleau-Ponty, are combined with traditional philosophical analysis. The book includes a chapter on the nature of conscious qualitative experience and its neural correlates. (Series A)