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Viral Loop
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and startin...
Viral Loop
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and startin...
Sky Rivals
During the Golden Age of Aviation in the 1920s and 1930s, two great pilots stood above the rest: one-eyed Oklahoma farm boy Wiley Post, shy and awkward on the ground but a daredevil in the sky; and Jimmie Mattern, a handsome, charismatic Hollywood stunt pilot from Texas. The whole world followed their exploits through screaming newspaper headlines as they flew in planes made of little more than wood, canvas, and bailing wire, competing to be the first solo flier to circumnavigate the earth. Only one would succeed, though the other would become more famous than he could have ever imagined. And both would change the face of aviation forever.
Tragic Indifference
Documents the efforts of lawyer Tab Turner to hold major sports-utility vehicle manufacturers responsible for hundreds of deaths and injuries caused by their decision to use cheaper and dangerous tires. Reprint. 15,000 first printing.
Spooked
Imagine your main business competitor building a world-class, satellite-equipped "war room" to secretly scope out and monitor your progress developing international ventures. Incredible? Imagine your classified product prototype mysteriously landing on the market under a brand name belonging to your archrival. Astounding? This isn't the story line from the latest John le Carre novel; this is modern-day corporate America -- and it's full of secret agents and operatives, stealing and selling your intellectual property for profit. Peopled by riveting characters displaced from now defunct post-Cold War agencies, Spooked exposes a fascinating tapestry of real-life corporate spying occurring within publicly traded companies such as Dow Chemical, Avery Dennison, 3M, Sony, Motorola, and dozens of others. Adam Penenberg, top investigative journalist for Forbes, and Marc Barry, founder of a Manhattan-based corporate-intelligence agency, uncover and describe in thrilling detail some of the greatest corporate-espionage capers of all time. A brilliant expose, Spooked unravels the truth and hypocrisy behind the multi-billion-dollar corporate-intelligence industry.
Viral Loop
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
The Fabulist
A rollicking, riveting tour de force that does for the media business what "Primary Colors" did for politics, and promises to be one of the most talked about and controversial books of the year.
Driven
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes...
Remote
For too long our lives have been dominated by the 'under one roof' Industrial Revolution model of work. That era is now over. There is no longer a reason for the daily roll call, of the need to be seen with your butt on your seat in the office. The technology to work remotely and to avoid the daily grind of commuting and meetings has finally come of age, and bestselling authors Jason Fried and David Heinemeier Hansson are the masters of making it work at tech company 37signals. Remote working is the future - and it is rushing towards us. Remote: Office Not Required combines eye-opening ideas with entertaining narrative. It will convince you that working remotely increases productivity and innovation, and it will also teach you how to get it right - whether you are a manager, working solo or one of a team. Chapters include: 'Talent isn't bound by the hubs', 'It's the technology, stupid', 'When to type, when to talk', 'Stop managing the chairs' and 'The virtual water cooler'. Brilliantly simple and refreshingly illuminating this is a call to action to end the tyranny of being shackled to the office.
Inside Yahoo!
An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
