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The Influentials
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Handwriting Analysis
Learn the many ways handwriting can reveal personality traits in this comprehensive introduction to graphology. In Handwriting Analysis, graphology expert Karen Kristin Amend offers a fresh approach to the principles of graphology. Covering all aspects of handwriting, from size and spacing to pace and form quality, this book is designed to help readers learn the skills of whole-person profiling. Amend demonstrates how to determine various personality traits ranging from mood to moral character, self-confidence, and emotional needs. She also shows how to detect emotional disturbance or mental illness. With new material for understanding the significance of the writing rhythm, this volume also provides handwriting samples of famous people.
The Complete Idiot's Guide to Handwriting Analysis
We know the power of handwriting analysis from such shows as "CSI" and "Hard Copy" - in which a handwritten letter or note can lead to arrest of a criminal or kidnapper. We heard about it million dollar divorce cases in which a graphology expert exposes a forced signature or matches an anonymous love letter to the cheating spouse. But handwriting analysis goes deeper than a simple tool to track undesirables. Before psychotherapy and lie detector tests and profiling, the endlessly fascinating study of graphology recognized patterns of in handwritten material that matched personality traits and contributed to "snapshot of human nature." The Complete Idiot's Guide to Handwriting Analysis, Second Edition, the most popular book on this amazing discipline, shows us how to analyze almost any handwriting sample and understand the special characteristics of its writer's personality. Drawing upon 30 years of experience as a professional graphologist, Sheila Lowe explains clearly and insightfully what every little squiggle or dot shows about a person.
