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MANAJEMEN KONTEMPORER
Buku dengan judul Manajemen Kontemporer dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Manajemen Kontemporer ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Manajemen. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengantar manajemen kontemporer, perubahan lingkungan bisnis, inovasi dan kreativitas dalam manajemen, teknologi informasi dan transformasi bisnis, manajemen kinerja dan kompensasi, kepemimpinan transfomasional, manajemen tim dan kolaborasi, etika dalam manajemen kontemporer, manajemen risiko dan ketidakpastian, manajemen konflik dan negosiasi, kewirausahaan dan intrapreneur, organisasi pembelajar, strategi pengembangan karier dan manajemen bakat, dan manajemen keberagaman (diversity management) dan inklusi dalam dunia kerja.
METODOLOGI PENELITIAN BISNIS
Buku dengan judul Metodologi Penelitian Bisnis dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Metodologi Penelitian Bisnis ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Metodologi Penelitian Bisnis. Sistematika penulisan buku ini diuraikan dalam dua belas bab yang memuat tentang konsep dan ruang lingkup metode penelitian bisnis, perumusan masalah penelitian, riset literatur, desain penelitian, sumber data, metode survei, metode penelitian kualitatif, Analisa statistic, interpretasi dan penggunaan data kualitatif, validitas dan realibilitas, analisis regresi, dan analisis faktor.
DASAR-DASAR MARKETING
Buku dengan judul Dasar-Dasar Marketing dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Dasar-Dasar Marketing ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Dasar-Dasar Marketing. Sistematika penulisan buku ini diuraikan dalam lima belas bab yang memuat tentang pengertian marketing, sejarah marketing, konsep pemasaran, jenis-jenis marketing, analisis pemasaran, strategi pemasaran, riset pemasaran, segmentai pasar, targeting pasar, product positioning, produk dan jasa, harga produk, promosi dan iklan, penjualan dan distribusi, dan pemasaran online dan digital.
PERENCANAAN STRATEGI PEMASARAN
Buku dengan judul Perencanaan Strategi Pemasaran dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Perencanaan Strategi Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengenalan pemasaran dan perencanaan strategi, analisis lingkungan eksternal, analisis lingkungan internal, penetapan sasaran pemasaran, strategi pemosisian produk, pengembangan produk dan inovasi, strategi harga, strategi distribusi dan saluran pemasaran, pemasaran digital dan online, strategi pemasaran global, rencana taktik pemasaran, evaluasi dan pengendalian pemasaran, studi kasus pemasaran, tren dan tantangan dalam perencanaan strategi pemasaran di masa depan.
Political Reform in Indonesia After Soeharto
Three decades of authoritarian rule in Indonesia came to a sudden end in 1998. The collapse of the Soeharto regime was accompanied by massive economic decline, widespread rioting, communal conflict, and fears that the nation was approaching the brink of disintegration. Although the fall of Soeharto opened the way towards democratization, conditions were by no means propitious for political reform. This book asks how political reform could proceed despite such unpromising circumstances. It examines electoral and constitutional reform, the decentralization of a highly centralized regime, the gradual but incomplete withdrawal of the military from its deep political involvement, the launching of an anti-corruption campaign, and the achievement of peace in two provinces that had been devastated by communal violence and regional rebellion.
WHO Consolidated Guidelines on Tuberculosis
The WHO Consolidated Guidelines on Tuberculosis, Module 4: Treatment - Tuberculosis Care and Support informs health care professionals in Member States on how to improve treatment and care for patients with TB. These guidelines group all recommendations on TB care and support in one document and are complemented by an operational handbook. The guidelines are to be used primarily by national TB programmes, or their equivalents in Ministries of Health, stakeholders and technical organizations working on TB care in the public and private sectors and in the community.
Realization 2020
REALIZATION 2020 is the crux of different events that happened during 2020. It is going to help you go through all the important events that happened in 2020. Pooja Pruthi has shared her thoughts and Learnings during 2020. 2020 was one unforgettable year and we cannot deny the fact that it has shown the true colors of life. This book will help you learn basic lifestyle and how you can build your personality by taking care of few things. Let's go back and revive what all happened and realize what all we have to take care of in future.
Managing Start-ups for Success
World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and • Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.
Research-Based Learning: Case Studies from Maastricht University
This book describes lessons learned from the implementation of research based learning at Maastricht University. Well-known for its problem based learning (PBL) educational model, Maastricht University implemented research-based learning (RBL) as a new educational concept in addition to PBL, around 2009. The model has taken the shape of an excellence programme offering third-year bachelor students an opportunity to conduct academic research together with academic staff. The introduction of the research-based learning concept into the programmes of all Maastricht University’s faculties has resulted in a range of RBL models that vary to fit the various disciplines and programmes offered by t...
