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Knowledge Management in Tourism Industry
Introduction to Research: As the Title of the research itself indicates that the research is into the study of Knowledge managements inputs, building KM* perspectives specifically into the challenging service sector- Indian tourism and would lead into KM applications and implements and its impact on service management in general. The research has been conducted at Mysore - one of the world famous tourist destination in Karnataka to have the study based on international customer base .The study would like to assess the level of awareness, understanding of the importance of KM, the level of implementation ( with or without technology support) which can be used as a strategic HR tool in the hands of tourism players and their employees especially those in hospitality industry like five star hotels, resorts with their add on services like guides, tourist cabs, vans, buses etc.. to deliver world class customized services to capture bigger market and market themselves through word of mouth – brand building to the remote corner of the world.
Ad Campaign and its Management
This book titled "Ad Campaigns and Its Management' is a masterpiece for budding managers and students of advertising and marketing. It highlights the various means through which the organization can enhance the effectiveness of ad campaigns for obtaining sales leads. It also discusses various challenges and how to address them in the field of promotions. This book will be an asset for those who want to make their carriers in the advertising and marketing fields.
The Governance, Security and Development Nexus
This edited book analyses the changing links between governance, security and development in Africa as they relate to the narrative that contemporary Africa has made remarkable progress in recent years, a phenomenon popularly known as “Africa rising.” The book presents a rigorous evaluation of the Africa rising debate and consequently offers innovative policy guidelines for Africa’s governance and development transformation.
