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Buku Ajar Ilmu Administrasi dan Kesekretariatan
Buku Ajar Ilmu Administrasi dan Kesekretariatan ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu administrasi. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu administrasi dan kesekretariatan dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ilmu administrasi dan kesekretariatan dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengertian dan sejarah administrasi, hakikat administrasi, prinsip-prinsip administrasi, fungsi-fungsi administrasi, mengelola dokumen, membuat dan mengelola laporan kas kecil. Selain itu materi mengenai mempersiapkan presentasi dan mempersiapkan pertemuan juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
DIGITAL MARKETING : Strategi dan Inovasi di Era Digital
Buku "DIGITAL MARKETING : Strategi dan Inovasi di Era Digital" adalah panduan lengkap yang menjelaskan cara menyusun strategi pemasaran di dunia digital yang dinamis. Buku ini dimulai dengan mendefinisikan Pemasaran Digital, membahas perbedaan mendasar antara pemasaran tradisional dan digital. Pembaca diajak memahami bagaimana penggunaan teknologi digital, seperti media sosial dan mesin pencari, dapat membantu bisnis menjangkau audiens yang lebih luas dengan cara yang lebih efisien. Penjelasan juga difokuskan pada peran penting Teknologi, termasuk AI dan big data, dalam memacu kreativitas dan inovasi dalam kampanye pemasaran. Selanjutnya, buku ini mengupas Dasar-Dasar Strategi Digital Marketing yang Kreatif, termasuk pembuatan konten menarik, SEO, media sosial, dan iklan berbayar. Buku ini juga menyelidiki Tantangan dan Peluang Masa Depan, seperti perubahan algoritma platform, pentingnya menjaga privasi data konsumen, serta peluang dalam video marketing dan pemasaran influencer. Buku ini menjadi sumber yang relevan bagi para pemasar yang ingin memahami tren terbaru serta beradaptasi dengan cepat dalam ekosistem digital.
ECOPRENEURSHIP: Teori dan Prinsip Ekonomi Lingkungan
Buku "ECOPRENEURSHIP: Teori dan Prinsip Ekonomi Lingkungan" mengupas secara menyeluruh konsep ecopreneurship, yaitu kewirausahaan yang berfokus pada keberlanjutan lingkungan. Buku ini memulai dengan menjelaskan dasar-dasar ecopreneurship dan peran penting ecopreneur dalam pembangunan berkelanjutan. Selain itu, buku ini membandingkan ecopreneurship dengan kewirausahaan konvensional dan menguraikan prinsip-prinsip dasar seperti tanggung jawab lingkungan dan inovasi berkelanjutan. Selanjutnya, buku ini membahas model bisnis berkelanjutan, peran inovasi dan teknologi, serta strategi mendapatkan modal. Pembaca juga akan menemukan panduan praktis untuk membangun brand ramah lingkungan dan berkomunikasi efektif dengan konsumen. Selain mengidentifikasi hambatan dan peluang bagi ecopreneur, buku ini menekankan pentingnya kolaborasi dan jaringan ecopreneur. Buku ini juga membahas etika dan kepatuhan dalam ecopreneurship dan menutup dengan pandangan tentang masa depan ecopreneurship, menjadikannya sumber berharga bagi para pebisnis yang peduli lingkungan.
Imperial Hubris
Though U.S. leaders try to convince the world of their success in fighting al Qaeda, one anonymous member of the U.S. intelligence community would like to inform the public that we are, in fact, losing the war on terror. Further, until U.S. leaders recognize the errant path they have irresponsibly chosen, he says, our enemies will only grow stronger. According to the author, the greatest danger for Americans confronting the Islamist threat is to believe-at the urging of U.S. leaders-that Muslims attack us for what we are and what we think rather than for what we do. Blustering political rhetor.
The Tale of Tea
The Tale of Teais the saga of globalisation. Tea gave birth to paper money, the Opium Wars and Hong Kong, triggered the Anglo-Dutch wars and the American war of independence, shaped the economies and military history of Táng and Sòng China and moulded Chinese art and culture. Whilst black tea dominates the global market today, such tea is a recent invention. No tea plantations existed in the world's largest black tea producing countries, India, Kenya and Sri Lanka, when the Dutch and the English went to war about tea in the 17th century. This book replaces popular myths about tea with recondite knowledge on the hidden origins and detailed history of today's globalised beverage in its many modern guises.
THE INDIAN LISTENER
The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 December, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them alo...
Introductory Grammar of Amharic
This book closes the gap for beginners who want to study the Amharic language and had difficulties in finding the right grammar for this purpose: The first grammar of Amharic, the national language of Ethiopia, was published by Hiob Ludolf in 1698. The Amharic grammar published by Praetorius in 1879 is based on Amharic religious texts and on scattered material, usually composed by missionaries. A milestone in the study of Amharic is Marcel Cohen's Traite de langue amharique (1936), but this grammar, too is not completely suited for beginners since the author's generalizations are at times aimed at linguists. The grammar that comes closest to the concept of a beginner's grammar is that of C.H. Dawkin (1960), yet this grammar is extremely short, does not give examples and does not introduce the student to the intricacies of the language.The new book gives all the grammatical forms and the sentences of the present grammar in Amharic script and in phonetic transcription. The illustrative examples have a free and a literal translation. This procedure should likewise prove to be useful for the Semitist as well as for the general linguist.
Meccan Trade and the Rise of Islam
Patricia Crone reassesses one of the most widely accepted dogmas in contemporary accounts of the beginnings of Islam: the supposition that Mecca was a trading center. In addition, she seeks to elucidate sources on which we should reconstruct our picture of the birth of the new religion in Arabia.
A Concise History of the Modern World
This book investigates the major changes in world history and world economy during the past five hundred years and explains to what extent world forces have been responsible for shaping both past and present. Its underlying theme is the struggle for power in which, since the sixteenth century, the West has prevailed. Many of the problems of the contemporary world - including terrorism - are the legacy of the period of Western domination. Until the rise of the West, and its incomparable impact on every branch of human activity, the centre of the world has been in Asia. By the nineteenth century world power was firmly in the hands of the West. America's later rise to world status was prompted by the two world wars. The most prominent of the Western nations, the US is now blamed for all the excesses of an earlier colonial age.
Plant Mutation Breeding and Biotechnology
Abstract: This book presents contemporary information on mutagenesis in plants and its applications in plant breeding and research. The topics are classified into sections focusing on the concepts, historical development and genetic basis of plant mutation breeding (chapters 1-6); mutagens and induced mutagenesis (chapters 7-13); mutation induction and mutant development (chapters 14-23); mutation breeding (chapters 24-34); or mutations in functional genomics (chapters 35-41). This book is an essential reference for those who are conducting research on mutagenesis as an approach to improving or modifying a trait, or achieving basic understanding of a pathway for a trait --.
