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Routledge Handbook of Hospitality Marketing
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, ...
Information and Communication Technologies for Sustainable Tourism
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of prod...
East-Central European Economies in Transition
A collection of papers assessing what has been accomplished and the obstacles that remain in the transition from communism to capitalism in East-Central Europe. The papers are arranged within four sections: the transition to market economies and political pluralism; Western assistance and integration; regional relations; and country studies. Each section begins with an overview. This assessment was initiated by a formal request from the Joint Economic Committee of the US Congress to the Congressional Research Service. Some of the papers were discussed in May 1994 at a conference in Washington, DC. A compilation of statistical material prepared for the conference is included as an appendix. Annotation copyright by Book News, Inc., Portland, OR
Charms and Charming
In the book are presented studies of 18 renowned researchers focussing on the verbal aspects of everyday magic, placing in the centre the richest and most poetic manifestation of verbal magic – the charm or incantatio. Incantations are in Europe well spread folklore genre, which contain very old magical elemrnts. The book covers wide spectrum of regions, from United Kingdom to Russia and Iran, and includes also Slovenia. The researchers have devoted their attention to phenomenological and theoretical studies of incantatio, and have discussed various topics, from the origin of charms and ancient European magical practices, to the receptions and diffusions of different types of charms. _ _ _...
The Good Psychopath's Guide to Success
An enlightening and entertaining look at how to use your inner psychopath to get the most out of LIFE. What is a good psychopath? And how can thinking like one help you to be the best that you can be? Professor Kevin Dutton has spent a lifetime studying psychopaths. He first met SAS hero Andy McNab during a research project. What he found surprised him. McNab is a diagnosed psychopath but he is a GOOD PSYCHOPATH. Unlike a BAD PSYCHOPATH, he is able to dial up or down qualities such as ruthlessness, fearlessness, conscience and empathy to get the very best out of himself -- and others -- in a wide range of situations. Drawing on the combination of Andy McNab's wild and various experiences and Professor Kevin Dutton's expertise in analysing them, together they have explored the ways in which a good psychopath thinks differently and what that could mean for you. What do you really want from life, and how can you develop and use qualities such as charm, coolness under pressure, self-confidence and courage to get it? The Good Psychopath's Guide to Success gives you a unique and entertaining road-map to self-fulfillment both in your personal life and your career.
ETourism
This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operator...
Economic Empowerment Of Women In The Islamic World: Theory And Practice
The book, Economic Empowerment of Women in the Islamic World, discusses the economic, social, and political rights and status of women in Islam, which is theoretically given by the Islamic Jurisprudence (Shariah law). The chapters in this volume will address historical practices in comparison to the status of women in the contemporary Muslim world. Men and women in Islam, regardless of their age, social class, and education, are equal as citizens and individuals, but not identical in their rights and responsibilities. It can be observed from Islamic history that in the early age of Islam, women were given full confidence, trust, and high responsibilities in leadership, educational guidance, ...
Relationship Marketing in Professional Services
This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
Multilingual Thesaurus on Land Tenure
This publication contains an English version of the FAO multilingual thesaurus covering terminology used in the field of land tenure, mainly relating to the following subjects: legal, institutional, historical, description of space, traditional or written land tenure regulations, topographical and land management information techniques. The purpose of the thesaurus is to provide reference material for FAO officials and field experts involved in the implementation of land tenure projects, as well as for use by researchers in rural development issues and for use in training in natural resource management.
Tourism and Environment
The contributions contained in this volume deal with two perspectives of ‘tourism and environment'; the 'role of the environment in tourism' and ‘environmental tourism'. The same message would be expected in both cases. The environment comprises the set of biophysical and cultural events surrounding us and influences the activities developed depending on time and site. Among the environmental characteristics of a region, climate is usually the most relevant and conditions almost all other components. Climate defines much of the natural, as well as the urban cultural landscape and the countryside of an area. Seasonal environmental change affects the life and culture of each place and larg...
