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Educação 2.0
Aprendemos e estamos aprendendo muito neste último ano de pandemia. A sala de aula mudou de lugar, todos mudamos de lugar. As fronteiras entre a nossa casa e a sala de aula, entre as diversas tecnologias, entre o conhecido e o desconhecido foram apagadas. Partindo deste princípio, as pesquisas publicadas nesta obra fazem pensar caminhos para a Educação 2.0, essa mesma educação que sai da sala de aula e ocupa novos espaços.
Quero fazer propaganda. E agora?
Empresários, gestores e comunicadores, muitas vezes, esbarram nas mesmas questões: como melhorar a imagem da empresa? Como se relacionar nas redes sociais? Como elaborar uma campanha publicitária? Quais ações criar para atrair e manter clientes? Determinar o objetivo da sua propaganda, e seu consequente sucesso, envolvem estas e outras perguntas que acabam direcionando os caminhos a seguir, tendo como base o que você deseja estabelecer por meio da sua comunicação, seja com o mercado, o cliente, seus funcionários, concorrentes etc. Essas decisões estratégicas que envolvem ações de comunicação e marketing podem gerar inúmeras dúvidas. Por isso, reunimos neste livro dicas práticas para que você encontre o melhor caminho para a sua empresa, fornecendo ferramentas valiosas ao processo de construção da alma do seu negócio.
Anuário
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Marketing Strategy and Management
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
On-Demand Culture
The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their movies directly to the public. All of these changes contribute to an “on-demand culture,” a shift that is radically altering film culture and contributing to a much more personalized viewing experience. Chuck Tryon offers a compelling introduction to a world in which movies have become digital f...
Prediction and Change of Health Behavior
Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solu
The Power of the Media in Health Communication
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controve...
Exploring Political and Gender Relations
The present volume offers a contemporary, multicultural approach to the controversial relationship between politics, media and society. The contributors here analyse such links from a variety of different perspectives, and represent perspectives from various countries across Europe, Asia, North America and South America. Despite their geographical diversity, they manage to reach a common language in their studies, offering a re-positioning of the study of media, society and politics. The new perspectives offered by this volume will be of interest to any media studies scholar, because they bring to light new ideas, new methodologies and results that could be further developed. It allows readers to explore these unique insights, and to easily digest the content and acknowledge the impact of media on society and politics.
Economics of Research and Innovation in Agriculture
"The challenges facing agriculture are plenty. Along with the world's growing population and diminishing amounts of water and arable land, the gradual increase in severe weather presents new challenges and imperatives for producing new, more resilient crops to feed a more crowded planet in the twenty-first century. Innovation has historically helped agriculture keep pace with earth's social, population, and ecological changes. In the last 50 years, mechanical, biological, and chemical innovations have more than doubled agricultural output while barely changing input quantities. The ample investment behind these innovations was available because of a high rate of return: a 2007 paper found th...
Healthcare Access
Healthcare Access - Regional Overviews is a compilation of ten chapters consisting of case studies, research works, reviews, and expert opinions providing insight on the previous and current developments in the field of hygiene and infection control with practices to prevent or minimize the spread of infectious diseases. The book also addresses the status and healthcare access of the most neglected segments in less developed countries. All chapters are written by global researchers are edited by experts in the field. The information presented in this work can be replicated at different levels to accelerate timely and quality healthcare services.
