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In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.
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In this work, Marni Davis examines American Jews' long and complicated relationship to alcohol during the late 19th and early 20th centuries, the years of the national prohibition movement's rise and fall.
Vols. for 1895- include "Official register of the land and naval forces of the state of New York, 1895-
Vols. for 1895- include "Official register of the land and naval forces of the state of New York, 1895-.