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Sales Management
The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to il...
Contemporary Sales Force Management
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect changing industry dynamics, and how to raise your level of sales efficiency through the use of customer advisory groups and sales technological tools, such as video conferencing, database management, and up-to-date industry software. Through the book’s important discussions on lowering mutual costs, building long-term cus...
Sales Force Management
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Cha...
Canadian Marketing
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Reprint Series
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Learning to Lead
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Fear and Anxiety in the 21st Century: The European Context and Beyond
This volume was first published by Inter-Disciplinary Press in 2015. This inter-disciplinary volume is centred upon the complex and ever-changing issues entailed by fears and anxieties in contemporary Europe and, thence, the whole world. Indeed, the fate of Europe mirrors the fate of the world itself: events are no longer localized, but, as soon as they have occurred, they have become part and parcel of our experience as a genuinely cosmopolitan species. Some of these fears and anxtieties are nurtured by real events, whilst others are rooted in imaginary phenomena. The experts who have contributed to this exciting work come from different fields of study (from history to economics and from anthropology to linguistics), yet what they have in common is a genuine commitment to the integrity of inter-disciplinary research, which teaches mutual respect and scientific curiosity.
