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Gifts and Commodities
Three hundred years ago people made most of what they used, or got it in trade from their neighbours. Now, no one seems to make anything, and we buy what we need from shops. Gifts and Commodities describes the cultural and historical process of these changes and looks at the rise of consumer society in Britain and the United States. It investigates the ways that people think about and relate to objects in twentieth-century culture, at how those relationships have developed, and the social meanings they have for relations with others. Using aspects of anthropology and sociology to describe the importance of shopping and gift-giving in our lives and in western economies, Gifts and Commodities: * traces the development of shopping and retailing practices, and the emergence of modern notions of objects and the self * brings together a wealth of information on the history of the retail trade * examines the reality of the distinctions we draw between the impersonal economic sphere and personal social sphere * offers a fully interdisciplinary study of the links we forge between ourselves, our social groups and the commodities we buy and give.
Sales Management
The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to il...
Quest
This book identi fies and addresses the seven transformation journeys that are reshaping corporations today. It integrates and builds on the collective experience and learning of IMD’s professors, who work directly with many organizations around the world and observe their transformation struggles at close range. By taking a holistic and interdisciplinary view of how organizations are transforming themselves, IMD’s faculty accompany global executives - as individuals and as leaders of global corporations - on their transformation journeys.
International Management Behavior
Now in its sixth edition, International Management Behavior continues to help students develop the knowledge, perspective, and skills they need in order to conduct global business successfully. The combination of well-chosen, new and classic cases, as well as a completely revised text, provides excellent exposure to real-life management issues and a field-tested framework for understanding cross-cultural dynamics. Elimination of the readings has provided for greater flexibility and customization. For the sixth edition, the structure of the book has been totally revised and the text thoroughly updated to Reflect the authors’ recent experiences. Material in the original chapters has been exp...
Transforming New Technologies into Cash Flow
Create market-focused strategies that make maximum use of your company’s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. ...
Managing Complexity in Global Organizations
This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-making environment. On one side, diversity of cultures, customers, competitors and regulations creates complexity; on the other, competitive pressures cause expanding countries to extract more synergies across products and regions. In such a climate, a new way of thinking, acting and organizing is needed beyond the familiar ‘control’ mindset. Drawing together insights from across the expert faculty, Managing Complexity in the Global Organization presents IMD’s framework on how to understand complexity and its four key drivers (diversity; interdependence; ambiguity and flux), along with solutions on specific issues in a variety of functions, industries and markets. The focus is on providing practical solutions based on real-life examples.
Strategic Marketing Management: Theory and Practice
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major pa...
Thought Leadership Meets Business
For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive talent from around the world. This talent revolution places a burden on business schools to offer highly focused learning, based on practical research. In addition, business schools face fierce competition in this sector, not least from the rapid growth in management education in India and South East Asia. Thought Leadership Meets Business offers significant insights into the factors that have led to the delivery of high-quality executive education at the top-ranking International Institute for Management Development (IMD). Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career of more than twenty years, this book offers a powerful model for business school success.
