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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
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This collection tackles the problems surrounding international migration, raising the question of the reasons for, and consequences of, being a migrant in the 21st century. Some of the issues it focuses on include migrant identities, integration, voting behavior, citizenship, and child health encountered in Europe and Turkey. The book also provides psychological, economic and micro-level analysis, together with social and judicial perspectives. In a global world, where in some places frontiers are constructed and in others efforts are made to deconstruct them, the book will appeal to sociologists, historians, political scientists and academics working on regional migration studies. It contributes to the endeavor to understand the global parameters on migration and potential solutions for a boundless global community.
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Since 2000, more than twenty countries around the world have held elections in which parties that espouse a political agenda based on an Islamic worldview have competed for legislative seats. Islamist Parties and Political Normalization in the Muslim World examines the impact these parties have had on the political process in two different areas of the world with large Muslim populations: the Middle East and Asia. The book's contributors examine major cases of Islamist party evolution and participation in democratic and semidemocratic systems in Turkey, Morocco, Yemen, Indonesia, Malaysia, and Bangladesh. Collectively they articulate a theoretical framework to understand the strategic behavi...
Manuscripts have played a crucial role in the educational practices of virtually all cultures that have a history of using them. As learning and teaching tools, manuscripts become primary witnesses for reconstructing and studying didactic and research activities and methodologies from elementary levels to the most advanced. The present volume investigates the relation between manuscripts and educational practices focusing on four particular research topics: educational settings: teachers, students and their manuscripts; organising knowledge: syllabi; exegetical practices: annotations; modifying tradition: adaptations. The volume offers a number of case studies stretching across geophysical boundaries from Western Europe to South-East Asia, with a time span ranging from the second millennium BCE to the twentieth century CE.
Focuses on Middle Eastern Muslim majority societies in the period from the eighteenth to the twentieth centuries. This work contains papers which highlight the scope and variety of religious authorities in Muslim societies.