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Fashion Industry Copes with Covid-19. A Legal, Technological and Sociological Reflection
The SARS-CoV-2 virus pandemic has halted the global economy and forced its reorganization on many levels. This phenomenon caused a shock, the effects of which will be felt for a long time both on the micro and macro scale. Creative industries, including the fashion and design industries (Textile, Clothing, Leather, and Footwear, TCLF) that are the subject of this publication, are struggling to maintain normal levels of production, employment, financial liquidity. They must additionally confront new challenges in the areas of intellectual property rights and their approach to the e-commerce world. Businesses found themselves faced with an uncertain future and new obstacles, but also with oppo...
MODA I DESIGN W ŚWIECIE COVID-19
Tom 5. Serii Prawa Designu, Mody i Reklamy, który Państwu oddajemy, stanowi pierwszą część studium o charakterze prawnym, technologicznym i społecznym. Wraz z tomami 6. oraz 7. zawiera obszerne omówienie trudności i wyzwań, przed którymi stanął sektor kreatywny mody i designu w dobie koronakryzysu. Opracowanie ma na celu wsparcie i inspiracje w walce z bezprecedensowymi perturbacjami wywołanymi przez COVID-19.
MODA I DESIGN W ŚWIECIE COVID-19
Tom 7. Serii Prawa Designu, Mody i Reklamy, który Państwu oddajemy, stanowi trzecią część studium o charakterze prawnym, technologicznym i społecznym. Wraz z tomami 5. oraz 6. zawiera obszerne omówienie trudności i wyzwań, przed którymi stanął sektor kreatywny mody i designu w dobie koronakryzysu. Opracowanie ma na celu wsparcie i inspiracje w walce z bezprecedensowymi perturbacjami wywołanymi przez COVID-19.
Seville’s EU Intellectual Property Law and Policy
Carefully authored by Justine Pila, this significantly revised and expanded third edition of Catherine Seville’s classic text, presents a thorough and detailed treatise on EU intellectual property (IP) law, taking into account the many developments in legislation and case law since the second edition.
Hard e soft intangibles di mercato
In un contesto economico tendente alla globalizzazione, la ricerca del vantaggio competitivo fa assegnamento necessariamente sulla leva strategica degli intangibili, nei differenti ambiti che li caratterizzano, segnatamente la creazione-gestione, la misurazione dellŐimpatto sulla performance aziendale, la valutazione economica e, non ultima, la tutela. Il lavoro si focalizza sugli intangibili di mercato, nelle due manifestazioni hard e soft, inquadrandone i caratteri qualificanti, i criteri di valutazione economica pi avanzati (quali le opzioni reali) e le metodologie di stima del danno economico da contraffazione del marchio. Il testo abbina al rigore metodologico il riferimento a talune esemplificazioni e si rivolge a studenti universitari di corsi specialistici delle Facolt di Economia e di Giurisprudenza, a manager di imprese intangible-intensive nonch a operatori professionali in campo economico (consulenti aziendali, dottori commercialisti) e in campo giuridico (avvocati, magistrati).
MODA I DESIGN W ŚWIECIE COVID-19. Koronakryzys przyczynkiem do refleksji prawniczej, technologicznej i socjologicznej. Część II
Tom 6. Serii Prawa Designu, Mody i Reklamy, który Państwu oddajemy, stanowi drugą część studium o charakterze prawnym, technologicznym i społecznym. Wraz z tomami 5. oraz 7. zawiera obszerne omówienie trudności i wyzwań, przed którymi stanął sektor kreatywny mody i designu w dobie koronakryzysu. Opracowanie ma na celu wsparcie i inspiracje w walce z bezprecedensowymi perturbacjami wywołanymi przez COVID-19.
Special Protection of Trade Marks with a Reputation under European Union Law
When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this ...
