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Buku Ajar Teori Ekonomi 1
Buku Ajar Teori Ekonomi 1 ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang teori ekonomi. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah teori ekonomi 1 dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari dasar-dasar penawaran dan permintaan, teori konsumen, permintaan individu dan permintaan pasar, perilaku konsumen, teori produksi dan biaya produksi, monopoli, monopsoni dan strategi harga dengan kekuatan pasar, game theory dan strategi Bersaing, Pasar Faktor Produksi. Selain itu, ada beberapa materi penting lainnya yang tentunya membuat buku ajar ini menjadi buku yang sangat tepat dan relevan untuk digunakan sebagai bahan ajar. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
PENGANTAR MANAJEMEN LOGISTIK
Buku Manajemen Logistik ini terdiri dari enam bab. Masing-masing bab akan menjelaskan detail mengenai logistik dalam bisnis modern, manajemen persediaan, manajemen gudang, teknologi dalam logistik, manajemen rantai pasokan, dan kompleksitas tantangan logistik. Sebagaimana dipahami bersama bahwa manajemen logistik merupakan pengetahuan praktis yang urgen dan harus dipahami oleh pelaku bisnis. Namun demikian, tetap dibutuhkan pengetahuan teoritis dan konseptual agar implementasi manajemen logistik berjalan dengan optimal. Dalam praktiknya, manajemen logistik membutuhkan pengetahuan sekaligus keterampilan. Pengetahuan secara teoretis memberikan dasar keterampilan. Dan, keterampilan merupakan im...
Customer Equity
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Managing Educational Tourism
An outline of the main forms of educational tourism, discussing their growth and resulting impacts and management issues from a holistic perspective. Using case studies, the author argues that without adequate research and management the potential impacts and benefits of educational tourism will not be maximized. The text highlights the need for collaboration between both the tourism and education industry to manage the growth and issues relevant within educational tourism adequately.
Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field...
The Skilled Facilitator
When it was published in 1994, Roger Schwarz's The SkilledFacilitator earned widespread critical acclaim and became alandmark in the field. The book is a classic work for consultants,facilitators, managers, leaders, trainers, and coaches--anyonewhose role is to facilitate and guide groups toward realizing theircreative and problem-solving potential. This thoroughly revisededition provides the essential materials for anyone that workswithin the field of facilitation and includes simple but effectiveground rules for group interaction. Filled with illustrativeexamples, the book contains proven techniques for starting meetingson the right foot and ending them positively and decisively. Thisimportant resource also offers practical methods for handlingemotions when they arise in a group and offers a diagnosticapproach for identifying and solving problems that can underminethe group process.
Neoliberal Health Organizing
Mohan J Dutta closely interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance. In particular, he examines cultural discourses of health in relationship to the market and the health implications of these cultural discourses. Using examples from around the world, he explores the roles of public-private partnerships, NGOs, militaries, and new technologies in reinforcing the link between market and health. Identifying the taken-for-granted assumptions that constitute the foundations of global neoliberal organizing, he offers an alternative strategy for a grassroots-driven participatory form of global organizing of health. This inventive theoretical volume speaks to those in critical communication, in health research, in social policy, and in contemporary political economy studies.
Calon Menantu Mama
Puan Rafeah pening kepala. Anak terunanya hanya Ikmal, tetapi calon menantunya ada dua orang. Cempaka dan Alisa. Satu pilihan hatinya dan satu lagi pilihan Ikmal. Istikharah sudah dibuat, pertandingan ala-ala masterchef juga sudah dirancang, namun masih belum nampak calon menantu yang sesuai untuk dipinang. Desakan Ikmal supaya memilih Alisa membuahkan simpati di jiwanya. Namun, pujukan Mak Su Endah agar dia segera meminang Cempaka menambahkan serabut di kepala. Takkan kedua-duanya sanggup bermadu! Bila Cempaka dan Alisa sedar mereka sedang diuji, masing-masing tersentak. Alisa yang menjadi pilihan kedua mula merajuk dan membawa diri. Cempaka pula tidak mahu dicop sebagai perigi mencari timba, mengambil keputusan menjauhkan diri. Ikmal buntu. Puan Rafeah, ibunya... Alisa pula kekasih hatinya. Jika dia memilih Alisa, banyak hati yang terluka. Tetapi, jika Cempaka jadi suri hidupnya... dia dan Alisa pasti merana. Argh, terasa sukar hidup ini! Hendak ditelan mati emak, hendak diluah mati ayah.
Pharmacy Practice in Developing Countries
Pharmacy Practice in Developing Countries: Achievements and Challenges offers a detailed review of the history and development of pharmacy practice in developing countries across Africa, Asia, and South America. Pharmacy practice varies substantially from country to country due to variations in needs and expectations, culture, challenges, policy, regulations, available resources, and other factors. This book focuses on each country's strengths and achievements, as well as areas of weakness, barriers to improvement and challenges. It sets out to establish a baseline for best practices, taking all of these factors into account and offering solutions and opportunities for the future. This book ...
