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The Umami Strategy
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. How can you make it happen? How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.
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Ilona Lost
Ilona Lost is a compelling and unusual love story. It features two women fighting to survive in worlds dominated by men: the battlefield (1914-1918 and the Russo-Polish War), industrial management, and the bars and brothels of post-war London. The Russian Front, 1916. An English nurse rescues a Polish teenager from rape by Cossack cavalry. The two women are emotionally numb after their experiences in the army camps, field hospitals and shattered villages of the Ukraine. As Bolshevik agitators demoralise the Russian army, chaos turns to hell. Lenin and the Red Army take over. Through it all, Ilona, the peasant girl, and Evelyn, the nurse, cling together, becoming not only comrades but lovers....
Ślązaczki
Wywodzący się ze Śląska Jan Cofałka – czując potrzebę przybliżania rodakom regionu, z którego wyrasta (przyłapuję się tu na podwójnym znaczeniu tego słowa: wyrasta w rozumieniu pochodzenia rodzinnego, kulturowego, jak i wychodzenia skądś i wchodzenia w nowe rzeczywistości), dodaje do tomów o współziomkach kolejny – już szósty, tym razem o nieprzeciętnych kobietach. Zasług Jana Cofałki na tym polu nie sposób przecenić. Oceniając poprzednie tomy, podnosili je m.in. pisarz Wiesław Myśliwski, reżyser i pisarz Kazimierz Kutz oraz uczeni zarówno pokolenia średniego (prof. Jan Miodek, prof. Stanisław S. Nicieja), jak i najmłodszego (prof. Lech M. Nijakowski). ...
