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The nature of rural life and food production is changing dramatically but remains overlooked by the major media. The Invisible Farm provies the first substantial accounting of this problem, addressing issues such as habitat destruction, loss of biodiversity, pollution, and soil degradation. Pawlick supplies readers with frightening examples of events taking place worldwide without public awareness. As these environmental problems get worse, farm reporters are disappearing from newspapers and television. Rural news and environmental issues are increasingly neglected. Pawlick argues that this lack of interest is partly due to less agricultural journalism training at universities. As a result, massive changes in farming, distribution, and production continue unabated while the consuming public is left uninformed. A Burnham Publishers book
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"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
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This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with...
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