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In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including issues such as: * the factors affecting airline costs * the problems of pricing * airline marketing and product planning * the impact of United States deregulation * European air transport after 1992 * the crisis in airfreight; and the economics of charters. Flying Off Course provides a fascinating and topical insight into the working of international transport as seen from an economist's viewpoint and will be a key text for those involved in the field.
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. Beginning as a modest low-cost operation with a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary. This is the story of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about.
This book will be useful for those working in the airline industry and for students.
Provides comprehensive insight into today's global airline industry - now in its 3rd edition!
More than 500 different airlines with over five aircraft with more than 19 seats are covered in this book. They are listed alphabetically under their respective nationality, with a brief history of each airline. There are illustrations of tailplane logos and details of route destinations.
A history of the British airline company, featuring details on the aircrafts, routes, and operations, as well as stories from the crews and staff. Founded in 1961 as Euravia by British businessman Ted Langton and aviation consultant J.E.D. Walker, at a time of considerable turmoil for the independent sector of the British air operators’ industry, Britannia Airways went on to become the world’s largest holiday airline. Just as Court Line evolved from Autair, so Britannia Airways evolved from Euravia. Both UK airlines had strong links with the travel industry; Court Line with Clarksons Holidays, and Britannia with the Thomson Group, in particular the ‘Sky Tours’ brand. Both were innova...
This work celebrates the culture of air travel, from plane interiors and airline branding, to food and fashion. The book charts the development of all aspects of international air travel both, elegant and chic, kitsch and vulgar.
This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are: * the low-cost airline * the impact of electronic commerce * the debate on global airline alliances * privatizing state-owned airlines * the creation of a Trans Atlantic Common Aviation area Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.