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ICLSSE 2021
The 3rd International Conference on Law, Education and Social Sciences (ICLSSE) 2021 is an international forum to disseminate knowledge and research development among researchers, scholars, professionals, and those interested in research interests Law and Social Sciences and Social Education. This conference was organized by the Faculty of Law and Social Sciences, Universitas Pendidikan Ganesha. The theme of this third conference: "Social Resilience in a Post-Pandemic Era". No doubt that in the Pandemic Corona era, we all together experienced coronavirus outbreaks in the socio-cultural and economic life of the community. As an academician, we all have to study how in this new normal era we are trying to increase socio-cultural, socio-psychological, and socio-economic resilience of the society through various innovations that can be developed together in research activities in the field of social sciences and law in general. So this conference can become a good vehicle for us to share all experiences and ideas about increasing social resilience in a post-pandemic era from many perspectives of Law, Social Science, and Social Education in general.
Buku Ajar Ekonomi Pariwisata
Buku Ajar Ekonomi Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ekonomi pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ekonomi pariwisata dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengetahuan dasar ekonomi pariwisata, jenis - jenis pariwisata, peranan industri pariwisata dalam perekonomian Indonesia, permintaan pariwisata, strategi pemasaran pariwisata, manajemen sumberdaya manusia pengelolaan pariwisata. Selain itu, materi mengenai manajemen transortasi untuk pariwisata dan dampak ekonomi pariwisata juga dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
The Glory of Sri Sri Ganesh
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
Ingredient Branding
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Greater Good
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Compressive Strength of Concrete
Concrete made using mineral cements, the raw materials which on earth are practically endless, is known as one of the oldest building materials and during the last decades of the twentieth century has become a dominant building material for general use. At the same time, the requirements of the quality of concrete and its performance properties, in particular compressive strength, durability, economical efficiency, and low negative impact of its manufacture on the environment have not yet been completely met. Bearing these requirements in mind, researchers and engineers worldwide are working on how to satisfy these requirements. This book has been written by researchers and experts in the field and provides the state of the art on recent progress achieved on the properties of concrete, including concrete in which industrial by-products are utilized. The book is dedicated to graduate students, researchers, and practicing engineers in related fields.
Decoding Coca-Cola
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Chaotics
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Democracy in Decline
Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Landslide Science for a Safer Geoenvironment
This volume contains peer-reviewed papers from the Third World Landslide Forum organized by the International Consortium on Landslides (ICL) in June 2014. The complete collection of papers from the Forum is published in three full-color volumes and one mono-color volume.
