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Global Applications of the Internet of Things in Digital Marketing
"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--
Fintech and Cryptocurrency
FINTECH and CRYPTOCURRENCY Dive into the world of fintech and cryptocurrency through the engaging perspectives of this diverse group of authors and uncover the intricate connections between technology, finance, and cryptocurrency that make this a must-have for anyone intrigued by the future of digital society. Digital currencies, decentralization of money, and the growth of new technologies like blockchain, the Internet of Things, and machine learning have produced new opportunities and difficulties for banking and finance, as well as users of these services in electronic commerce. New banking and finance technologies may improve operational efficiency, risk management, compliance, and clien...
Advancement of Data Processing Methods for Artificial and Computing Intelligence
This book emphasizes the applications of advances in data processing methods for Artificial Intelligence in today's fast-changing world, as well as to serve society through research, innovation, and development in this field. This book is applicable to a wide range of data that contribute to data science concerns and can be used to promote research in this high-potential new field. People's perceptions of the world and how they conduct their lives have changed dramatically as a result of technological advancements. The world has been gripped by technology, and the advances that are being made every day are undeniably transforming the planet. In the domains of Big Data, engineering, and data ...
Object Tracking Technology
With the increase in urban population, it became necessary to keep track of the object of interest. In favor of SDGs for sustainable smart city, with the advancement in technology visual tracking extends to track multi-target present in the scene rather estimating location for single target only. In contrast to single object tracking, multi-target introduces one extra step of detection. Tracking multi-target includes detecting and categorizing the target into multiple classes in the first frame and provides each individual target an ID to keep its track in the subsequent frames of a video stream. One category of multi-target algorithms exploits global information to track the target of the d...
Global Applications of the Internet of Things in Digital Marketing
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Proceedings of International Conference on Computational Intelligence and Data Engineering
This book covers various topics, including collective intelligence, intelligent transportation systems, fuzzy systems, Bayesian network, ant colony optimization, data privacy and security, data mining, data warehousing, big data analytics, cloud computing, natural language processing, swarm intelligence, and speech processing. This book is a collection of high-quality research work on cutting-edge technologies and the most-happening areas of computational intelligence and data engineering. It includes selected papers from the International Conference on Computational Intelligence and Data Engineering (ICCIDE 2021).
Emerging Technologies for Battling Covid-19
The book presents recent trends and solutions to help healthcare sectors and medical staff protect themselves and others and limit the spread of the COVID-19. The book also presents the problems and challenges researchers and academics face in tackling this monumental task. Topics include: Unmanned Aerial Vehicle (UAV) or drones that can be used to detect infected people in different areas; robots used in fighting the COVID-19 by protecting workers and staff dealing with infected people; blockchain technology that secures sensitive transactions in strict confidentiality. With contributions from experts from around the world, this book aims to help those creating and honing technology to help with this global threat.
Data Engineering and Communication Technology
This book includes selected papers presented at the 3rd International Conference on Data Engineering and Communication Technology (ICDECT-2K19), held at Stanley College of Engineering and Technology for Women, Hyderabad, from 15 to 16 March 2019. It features advanced, multidisciplinary research towards the design of smart computing, information systems, and electronic systems. It also focuses on various innovation paradigms in system knowledge, intelligence, and sustainability which can be applied to provide viable solutions to diverse problems related to society, the environment, and industry.
IoT-enabled Convolutional Neural Networks: Techniques and Applications
Convolutional neural networks (CNNs), a type of deep neural network that has become dominant in a variety of computer vision tasks, in recent years, CNNs have attracted interest across a variety of domains due to their high efficiency at extracting meaningful information from visual imagery. CNNs excel at a wide range of machine learning and deep learning tasks. As sensor-enabled internet of things (IoT) devices pervade every aspect of modern life, it is becoming increasingly critical to run CNN inference, a computationally intensive application, on resource-constrained devices. Through this edited volume, we aim to provide a structured presentation of CNN-enabled IoT applications in vision,...
