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Unveiling Developmental Disparities in the Middle East
Unveiling developmental disparities in the Middle East is essential for understanding the complex socio-economic landscape of the region, often containing critical inequalities and varied economic growth. Despite being rich in resources and cultural heritage, many countries in the Middle East face significant challenges, including political instability, economic volatility, and social unrest, which hinder equitable development. Examining these factors contributing to inequality may help scholars and government officials better address the barriers to sustainable development. Understanding present disparities in the region is crucial for policymakers, international organizations, and communit...
Soft Power and Diplomatic Strategies in Asia and the Middle East
In a world witnessing the transformative rise of China, the intricate dynamics of its soft power diplomacy have become a focal point of global attention. As geopolitical landscapes shift, the need to understand how China crafts its foreign policy, especially through the strategic use of soft power, becomes imperative. Soft Power and Diplomatic Strategies in Asia and the Middle East is a crucial resource to unraveling these complexities. The book addresses the post-COVID-19 changes in China's soft power application, providing an in-depth, comparative analysis of its diplomatic endeavors in the Middle East and East Asia. By exploring cultural exchanges, economic collaborations, and religious e...
Phygital Approaches to Social Marketing
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communica...
Crisis Cinema in the Middle East
In recent years, the Arab world and Iran have been afflicted by cataclysmic events, among them brutal state crackdowns of revolutions. Yet, filmmakers have persisted in their desire to tell their stories, against the odds, in creative acts that attest to their imagination, courage and resilience. In this book, Shohini Chaudhuri examines a broad range of films made during the tumultuous period since 2009, ranging from internationally award-winning festival favourites, such as For Sama (2019), Capernaum (2018) and Taxi Tehran (2015), to lesser-known films from the region. While freedom of expression is often understood through the lens of state censorship, she reveals the different types of ob...
Innovations and Tactics for 21st Century Diplomacy
In an era marked by escalating economic, social, and military confrontations, diplomacy plays a crucial role in managing conflicts and fostering cooperation among nations. Effective diplomatic efforts are essential for mitigating tensions, building alliances, and addressing global challenges in a manner that promotes stability and mutual understanding. To avoid the follies of the 20th century and instill progressive plans toward a positive future for all, an updated and comprehensive view of diplomacy is essential. Innovations and Tactics for 21st Century Diplomacy offers a thorough overview of current diplomatic strategies, and invaluable insights for scholars, policymakers, and practitione...
Nationalism, Transnationalism, and Political Islam
This book sheds light on how Hizbullah has transformed religious rituals and supernatural narratives in order to mobilize the Shi’a community. The author examines how Hizbullah has altered its institutional structure and reconstructed Lebanese Shi’a history in a manner similar to that of nationalist movements. Through fieldwork and research, the project finds that Hizbullah has centralized around the concept of Wilayat al-Fagih (Gaurdianship of the Islamic Jurists): in essence, the absolute authority of Iran’s Supreme Leader over the Shi’a “nation.”
