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Emergency Public Relations
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Emergency Public Relations: Crisis Management In A 3.0 World
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Careers in Crisis Management & Hostage Negotiation
Crisis managers and hostage negotiators manage dangerous situations that can mean the difference between life or death. This career guide provides all the information necessary for young people to determine if they have the physical, emotional, and psychological skills necessary to be an effective crisis manager or hostage negotiator. It also includes clear and concise tips for the best programs to enter, the courses to take, the entry-level jobs to pursue, and the networking opportunities to seize. The career preparedness and work readiness content meshes perfectly with the relevant Common Core standards for these areas.
Company Management...Policies, Procedures, Practices
Company ManagementPolicies, Procedures, Practices is written as a guide for both entrepreneurs initiating their own business and top managers of more established companies. It covers all the critically important aspects of governance and supervision necessary for success including: meeting management techniques; fi duciary and fi nancial responsibilities; strategic planning; legal and risk management; initiating and embracing health and safety committees; developing and utilizing an effective human resources department; creating and implementing a position rating manual; fostering public relations; crafting updating, and employing employee handbooks.
Propaganda
Reprint of a seminal 1928 work from the father of public relations and modern political spin
The Art of Looking Sideways
A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.
Ancient Egypt Transformed
The Middle Kingdom (ca. 2030–1650 B.C.) was a transformational period in ancient Egypt, during which older artistic conventions, cultural principles, religious beliefs, and political systems were revived and reimagined. Ancient Egypt Transformed presents a comprehensive picture of the art of the Middle Kingdom, arguably the least known of Egypt’s three kingdoms and yet one that saw the creation of powerful, compelling works rendered with great subtlety and sensitivity. The book brings together nearly 300 diverse works— including sculpture, relief decoration, stelae, jewelry, coffins, funerary objects, and personal possessions from the world’s leading collections of Egyptian art. Essa...
Leading Under Pressure
"This well-researched book is a must read for all those interested in preventing crises, or, at the very least, mitigating them."---Ian Mitroff, Marshall Goldsmith School of Management, Alliant University, CA --Book Jacket.
Accumulation
Examines how images of accumulation help open up the climate to political mobilization The current epoch is one of accumulation: not only of capital but also of raw, often unruly material, from plastic in the ocean and carbon in the atmosphere to people, buildings, and cities. Alongside this material growth, image-making practices embedded within the fields of art and architecture have proven to be fertile, mobile, and capacious. Images of accumulation help open up the climate to cultural inquiry and political mobilization and have formed a cultural infrastructure focused on the relationships between humans, other species, and their environments. The essays in Accumulation address this cultu...
