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Trade Finance Handbook
« This book emphasizes how to identify, assess, and mitigate international risks, as well as quote prices and negotiate with clients and banks. It provides a solid understanding of standard payment options and how to use them, outlining 20 critical do's and don'ts of using letters of credit. It also includes thorough coverage of the value of drafts and acceptances, the function of insurance, key financing options available to exporters, and the role of government financing programs." "Delivering complete coverage of the most common international finance tools, this book is a resource for executives, marketing officers, credit managers, accountants, finance officers, and others making export decisions. » --
Direct Marketing Guide to Canada
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
International Marketing Resource Guide
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Business America
Includes articles on international business opportunities.
