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United States Government Manual
The official handbook of the United States government, presenting information on executive, legislative, and judicial agencies, as well as descriptions of boards, commissions, committees, and international organizations in which the United States participates.
Disaster Planning and Recovery
Katastrophen verursachen jährlich Verluste für Unternehmen in Milliardenhöhe - und ein Artikel des Wall Street Journal wies nach, daß in weniger als 40 Prozent aller Unternehmen systematische Pläne zur Kontrolle von Gefahrensituationen bestehen. Diese Lücke hilft das vorliegende Buch zu schließen - unentbehrlich für alle, die für die Katastrophenplanung ihres Unternehmens verantwortlich sind.
An Analysis of Theodore Levitt's Marketing Myopia
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution compris...
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