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The Champion Edge
This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, build a more positive attitude, remain persistent, make decisions guided by character, achieve goals through the use of affirmations, communicate more effectively, and listen to what is said and left unsaid. Without question, some people accomplish so much more than others in their careers and their lives. And they do it so much more quickly. Surprisingly, there is nothing in the research that adequately accounts for this difference in success, except one thing. The most successful people invariably practice three skill sets that gi...
Business to Business Marketing Management
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across th...
Business to Business Marketing Management
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setti...
The Payoff Principle
From all the research done on education, learning, change and transformation, one thing is clear. An easy, laid-back, one-time read of a book does not bring about as much improvement as a serious study of a book. In fact, most of what is read is soon forgotten let alone implemented.If you're looking for great big positive changes in your life and work, The Payoff Principle will help you do that if you read and re-read the book and get serious about using the skills and applying the strategies in the book. Of course, you may wonder where you should start or the best way to grasp, remember, and integrate the formula taught in this book. Well, you don't have to wonder anymore. This workbook guides you through every tip, tactic, technique, skill and strategy discussed in the book. It asks you questions, gives you quizzes, invites you to write, encourages you to act, and gets you actively involved in the learning process.
Ignorance and Moral Obligation
Michael J. Zimmerman explores whether and how our ignorance about ourselves and our circumstances affects what our moral obligations and moral rights are. He rejects objective and subjective views of the nature of moral obligation, and presents a new case for a 'prospective' view.
Pivot
WHETHER YOU ARE struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference. In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant and speaker to reveal the crucial role that attitude plays in your success. Through Dr. Zimmerman's nine-step attitude revolution, you will -Evaluate your status quo -Choose your mental strategy -Curb the negativity blocking your success -Improve your confidence -Build stronger relationships -Experience an instant boost in enthusiasm -Make every day a successful day -Stop worrying -Overcome failure If it's time for a revolution in your life, Pivot can lead the way.
Teaching AI
Get the tools, resources and insights you need to explore artificial intelligence in the classroom and explore what students need to know about living in a world with AI. For many, artificial intelligence, or AI, may seem like science fiction, or inherently overwhelming. The reality is that AI is already being applied in industry and, for many of us, in our daily lives as well. A better understanding of AI can help you make informed decisions in the classroom that will impact the future of your students. Drawing from a broad variety of expert voices from countries including Australia, Japan, and South Africa, as well as educators from around the world and underrepresented student voices, thi...
Family and Civilization
In Family and Civilization, the distinguished Harvard sociologist Carle Zimmerman demonstrates the close and causal connections between the rise and fall of different types of families and the rise and fall of civilizations, particularly ancient Greece and Rome, medieval and modern Europe, and the United States. Zimmerman traces the evolution of family structure from tribes and clans to extended and large nuclear families to the smaller, often broken families of today. And he shows the consequences of each structure for bearing and rearing of children, for religion, law, and everyday life, and for the fate of civilization itself. Originally published in 1947, this compelling analysis predicted many of today's controversies and trends concerning youth violence and depression, abortion, and homosexuality, the demographic collapse of the West, and the displacement of peoples. This new edition has been edited and abridged by James Kurth of Swarthmore College. It includes essays on the text by Kurth and Bryce Christensen and an introduction by Allan C. Carlson.
Diseases of Swine
Provides a fully revised Eleventh Edition of the definitive reference to swine health and disease Diseases of Swine has been the definitive reference on swine health and disease for over 60 years. This new edition has been completely revised to include the latest information, developments, and research in the field. Now with full color images throughout, this comprehensive and authoritative resource has been redesigned for improved consistency and readability, with a reorganized format for more intuitive access to information. Diseases of Swine covers a wide range of essential topics on swine production, health, and management, with contributions from more than 100 of the foremost internatio...
The Payoff Principle
Where do you hope to go with your life, your career, and your relationships? How will you muster the energy to keep on keeping on, in the good times and the bad? What skills do you have to learn—and then use—to make sure you get the payoffs you really want in your professional life and your personal life? The problem with so many positive-thinking books and self-help routines is that they don’t give you the whole formula. The Payoff Principle gives you that formula—Purpose + Passion + Process = Payoff—and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go. When you find purpose in what you do, exhibit passi...
