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Explores how Southampton College went from “the jewel in the university crown” to an “albatross around the university neck.”
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Smith reveals how this visual revolution played an instrumental role in the complex psychological, social, economic, and technological changes that came to be known as the second industrial revolution. From the role of visualization in the invention of the assembly line, to office and building design, to the corporate and lifestyle images that filled new magazines such as Life and Fortune, he traces the extent to which the second wave of industrialization engaged the visual arts to project a new iconology of progress.
First multi-year cumulation covers six years: 1965-70.