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A dedicação à leitura ao longo de décadas me trouxe a necessidade de compartilhar ao máximo as impressões que cada uma das obras me trouxe. Indispensável dizer que aqui não vão pretensões de ensaios, estudos, teses, algo que, por certo, demandaria trabalho e aprofundamentos bem mais amplos. Aqui estão, na verdade, apenas opiniões sobre as obras lidas, como uma necessidade dominante de expor a admiração e o prazer que senti ao me entregar a todas. Acrescento, porém, algumas informações que julgo válidas sobre certos dados biográficos de tantos escritores, com o objetivo de situar o leitor nos contextos de vida daqueles que nos legaram extraordinários romances, novelas, con...
Doing Business in 2005: Obstacles to Growth is the second in a series of annual reports investigating the scope and manner of regulations that enhance business activity and those that constrain it. New quantitative indicators on business regulations and their enforcement can be compared across more than 130 countries, and over time. The indicators are used to analyze economic outcomes and identify what reforms have worked, where and why. Topics in Doing Business in 2005 include: Licensing and Inspections: Having registered a business, now what? In most countries, firms face a myriad of sector specific licenses as well as inspections to enforce compliance. The Doing Business database construc...
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Pain 2012: Refresher Courses, 14th World Congress on Pain, is based on IASP's refresher courses on pain research and treatment. Includes techniques (neuroimaging, genetics), treatments (interventional, psychological, pharmacological, complementary/alternative), and disorders (neuropathic pain, headache, cancer pain, musculoskeletal pain, CRPS, orofacial pain, postoperative pain, pediatric pain, abdominopelvic pain).
The seventh in a series of annual reports investigating the regulations that enhance business activity and those that constrain it, 'Doing Business' presents quantitative indicators on business regulations and the protection of property rights that can be compared across 183 economies--from Afghanistan to Zimbabwe--and over time. Regulations affecting 10 stages of a business's life are measured: starting a business, dealing with construction permits, employing workers, registering property, getting credit, protecting investors, paying taxes, trading across borders, enforcing contracts and closing a business. Data in 'Doing Business 2010' are current as of June 1, 2009. The indicators are used to analyze economic outcomes and identify what reforms have worked, where and why.
The 3-volume set LNCS 8510, 8511 and 8512 constitutes the refereed proceedings of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
"Every once in a great while, there arises a young psychiatrist with entirely new rehabilitation ideas for helping patients retrieve their lives from psychosis. Usually such ideas initially elicit significant negative reactions from peers, but a handful of sturdy physicians have continued on to show the world that something different is possible—including George Brooks of the United States, E. E. Antinnen of Finland, and Franco Basaglia of Italy. Now we have to add to this list of illustrious doctors the name of Alberto Fergusson of Colombia”. (Extract of the "Foreword”)"
In Brazil, sugarcane ethanol supplied, in 2009, 17.6 % of the energy for land transportation (excluding railroads)and about 55% of the total energy supplied by liquid fuel for Otto cycle engines. Besides the lower production costs ethanol produced from sugarcane in Brazil has another important advantage: in Central-South Brazil only 1 unit of fossil energy is used for each 8-9 units of energy produced by ethanol from sugarcane. Carbon emissions reduction also benefits from sugarcane ethanol: for each cubic meter of ethanol used as fuel, there is net saving of around 2 t CO2 not emitted to the atmosphere while, at the same time, no SO2 is emitted. Sugarcane was introduced in Brazil in 1532. T...