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The Virtues of Green Marketing
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.
Eco-efficient Construction and Building Materials
Eco-efficient Construction and Building Materials reviews ways of assessing the environmental impact of construction and building materials. Part one discusses the application of life cycle assessment (LCA) methodology to building materials as well as eco-labeling. Part two includes case studies showing the application of LCA methodology to different types of building material, from cement and concrete to wood and adhesives used in building. Part three includes case studies applying LCA methodology to particular structures and components. - Reviews ways of assessing the environmental impact of construction and building materials - Provides a thorough overview, including strengths and shortcomings, of the life cycle assessment (LCA) and eco-labeling of eco-efficient construction and building materials - Includes case studies showing the application of LCA methodology to different types of building material, from cement and concrete to wood and adhesives used in building
Including Consumption in Emissions Trading
This timely book addresses the need for further measures to reduce greenhouse gas emissions in the European Union, arguing that the EU Emissions Trading Scheme does not offer sufficient incentives for the carbon-intensive materials sector. It highlights the challenge that emissions from industries such as iron and steel, cement and aluminium, amongst others, pose to the EU’s commitment to significantly cut emissions by 2030.
As Trapalhadas da Educação Brasileira
Este livro reúne ensaios assinados por Claudio de Moura Castro, reconhecido especialista em educação, diversos deles publicados em sua coluna na revista Veja. Alfabetização, educação básica, ensino superior, inovação, formação profissional e mercado de trabalho são alguns dos temas tratados sob o olhar apurado do autor, buscando analisar e entender a educação brasileira.
2023
This thirteenth volume of the International Yearbook of Futurism Studies explores some of the many facets of Neo-Futurism from the second half of the twentieth century to the present day. It looks both at the revival and the continuation of Futurist aesthetics, whether in explicit or palimpsest form, in a variety of media: literature, visual art, design, music, architecture, theatre and photography. The essays delve into the broad spectrum of artistic research and offer a good dozen case studies that document, with a transnational and interdisciplinary orientation, the manifold forms of Neo-Futurism in various parts of the world. They investigate how historical Futurism's intellectual and artistic perspective was appropriated and developed further in a more or less conscious, faithful and original way, all the while confronting its progenitor's cultural, social and political misconceptions. Interdisciplinary contributions to neo-futurism as a global phenomenon
Waste Materials and By-Products in Concrete
The amount and variety of waste that humanity dumps in landfill sites is nothing short of a scandal, believes Rafat Siddique, of Deemed University in Patiala, India. Instead, we ought to be building new homes out of it! Siddique shows in this important book that many non-hazardous waste materials and by-products which are landfilled, can in fact be used in making concrete and similar construction materials.
Redefining Nature
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Eco-Efficient Concrete
Eco-efficient concrete is a comprehensive guide to the characteristics and environmental performance of key concrete types.Part one discusses the eco-efficiency and life cycle assessment of Portland cement concrete, before part two goes on to consider concrete with supplementary cementitious materials (SCMs). Concrete with non-reactive wastes is the focus of part three, including municipal solid waste incinerator (MSWI) concrete, and concrete with polymeric, construction and demolition wastes (CDW). An eco-efficient approach to concrete carbonation is also reviewed, followed by an investigation in part four of future alternative binders and the use of nano and biotech in concrete production....
Intelligent Buildings
Intelligent buildings provide stimulating environments for people to work and live in. This book brings together a body of the latest knowledge about design, management, technology and sustainability set against the background of developments in the cultural landscapes, which affect those living and working in buildings.
