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Digital and Social Media Marketing
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Busine...
Digital and Social Media Marketing
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the conc...
Technology and Intimacy: Choice or Coercion
This book constitutes the refereed proceedings of the 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12 2016, held in Salford, UK, in September 2016. The 26 revised full papers presented were carefully reviewed and selected from 34 submissions. The papers deal with the constantly evolving intimate relationship between humans and technology. They focus on three main themes: ethics, communications, and futures.
Refining Current Practices in Mobile and Blended Learning: New Applications
This volume draws together all the articles published by the International Journal of Mobile and Blended Learning in its second year of publication (2010). As the use of mobile technology for personal and business applications continues to grow, it naturally follows that educators and researchers will investigate the use of mobile devices for knowledge sharing and learning. Refining Current Practices in Mobile and Blended Learning: New Applications provides perspectives on new approaches to learning theory and practice in increasingly mobile, immersive environments. Situated at the intersection of theory and practice, this book provides foundational research on the development and implementation of mobile games, the delivery of mobile and blended learning, and philosophical underpinnings of this emerging discipline.
Handbook of Research on Electronic Collaboration and Organizational Synergy
Offers exhaustive research on collaborations in education, business, and the government and social sectors.
Blended Learning
Blended learning, which combines the strength of face-to-face and technology-enhanced learning, is increasingly being seen as one of the most important vehicles for education reform today. Blended learning allows both teacher and learner access to radically increased possibilities for understanding how we transmit and receive information, how we interact with others in educational settings, how we build knowledge, and how we assess what we have taught or learned. Blended Learning: Research Perspectives, Volume 2 provides readers with the most current, in-depth collection of research perspectives on this vital subject, addressing institutional issues, design and adoption issues, and learning issues, as well as an informed meditation on future trends and research in the field. As governments, foundations, schools, and colleges move forward with plans and investments for vast increases in blended learning environments, a new examination of the existing research on the topic is essential reading for all those involved in this educational transformation.
Open Borders
The term "open borders" refers to a policy of allowing free movement between countries without restrictions or border control. In an era characterized by the Brexit referendum and the Trump administration's policy of restricting immigration in the U.S., the prospect of borders being open may seem improbable. A number of politicians, policymakers, economists, and citizens assert that referendums and restrictions are the best way to address the economic and social issues that the international community faces today. This volume helps readers examine the issue of open borders from a variety of angles, examining its economic, social, political, moral, and legal aspects.
Critical Perspectives on Digital Monopolies
In our digital age, online companies such as Google and Amazon are experiencing tremendous growth. The power and influence of these digital companies was demonstrated in September 2017 when Amazon bought the popular organic grocery Whole Foods for a record 13 million dollars. Do companies such as Amazon have too much influence in the digital space? Should they be broken up to allow more competition? In this book, these questions and more are considered by a range of experts in the subject, from legal experts, to CEOs, to corporate players, and journalists.
Innovations in Mobile Educational Technologies and Applications
The current educational system continues to face challenges in the wake of new technological advancements in our society. Continuous advances in education technology have provided the mobile learning community with inquiries on how these innovative devices may be used for teaching. Innovations in Mobile Educational Technologies and Applicationspresents a collection of knowledge on the developments and approaches of mobile educational technology. Bringing together points of view from both technological and pedagogical practices, this book aims to enhance interest in nontraditional approaches to learning.
