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Market Orientation
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Case Studies in the Wine Industry
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry
Smart Specialisation and the Agri-Food System
The book discusses recent innovation and diversification paths in agri-food, specifically the linkages among food research and innovation, production, consumption, gastronomy, and place branding as well as technology. It also focuses on EU policies and instruments in support of R&I activities in agri-food, and explores agri-food domains within the context of smart specialisation. Katerina Ciampi Stancova is Scientific Officer at the European Commission, DG JRC in Sevilla, Spain. Her research agenda revolves around cross-sectoral topics such as R&I, smart specialisation, innovation in agri-food, collaboration in quadruple helix, mutual learning, transnational and transregional cooperation, as well as social innovation. Alessio Cavicchi is Associate Professor in Agribusiness at University of Macerata, Italy. His main fields of interest and research are consumer food choice, economics of food quality and safety, and innovation and sustainability in agribusiness and tourism. He has served as an agri-food expert for several DGs of the European Commission, and he is the coordinator of two EU Erasmus+ funded projects: "The Wine Lab" and "FoodBiz."
A History of Italian Wine
This book analyzes the evolution of Italian viticulture and winemaking from the 1860s to the new Millennium. During this period the Italian wine sector experienced a profound modernization, renovating itself and adapting its products to international trends, progressively building the current excellent reputation of Italian wine in the world market. Using unpublished sources and a vast bibliography, authors highlight the main factors favoring this evolution: public institutional support to viticulture; the birth and the growth of Italian wine entrepreneurship; the improvement in quality of the winemaking processes; the increasing relevance of viticulture and winemaking in Italian agricultural production and export; and the emergence of wine as a cultural product.
Event Design
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consump...
Handbook of Food Security and Society
Events such as the COVID-19 pandemic and the war in Ukraine have drawn the subject of food security firmly into the public eye. This timely Handbook examines and responds to this pertinent topic, offering calculated solutions to food insecurity. Exploring an international range of perspectives surrounding food security, it illustrates clear links between food and broader social welfare policy and economic determinants.
Dynamics of socio economic systems- DySES 2023
Dynamics of Socio Economic Systems (DySES) is an organization created initially by a group of Argentinian Scientists, directed by Prof. Araceli Noemi Proto, about 15 years ago, as an umbrella organization to encourage interdisciplinary research on socio-economic systems in general. Since then, the group has been enlarged by researchers coming from all over the world. The scope of DySES conferences has always been rather largely defined. In general the main emphasis has been on interdisciplinary collaborations and on new techniques capable of describing and predicting future behavior of socio-economic systems. Typically, methods have been discussed, that could be used to assist in decision-ma...
Event Mobilities
Events from a mobilities perspective attend to moments in which individual networks coalesce in place but are not isolated in their performance as they often foster far-reaching and mobile networks of community. In so doing, individuals travel from varying distances to participate in localized performances. However, events themselves are also mobile, and events affect mobility. Mobile events serve as contexts that provide meanings and purpose articulated in relation to, and as, a series of other social actions. They further highlight the role of the body and embodied practices in the performance of events. Building on Sheller and Urry’s (2004) seminal work Tourism Mobilities, the purpose o...
Visitor Attractions and Events
Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers’ choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations. Visitor Attractions and Events for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role of space and place in shaping development, manag...
TASTE OF CITY CONFERENCE 2016 PROGRAMME & ABSTRACTS BOOK
Taste of City is an international conference on food and place marketing held at the University of Belgrade, Serbia. The conference focus on food and place marketing, place branding through food and encourage multidisciplinary approaches to place and food marketing and the role and impact of food in marketing and branding of places. Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel. Taste of City Conference 2016 is the first academic research conference with a focus on understanding the dynamics and role of food play in place branding and marketing. Understanding the role of food and taste in forming and reformulating the identity of places, influence of food on the image of cities and countries, changing geographies of food and taste are new avenues for research. Conference Chair is Prof Ibrahim Sirkeci and Conference Co-chair is Prof Goran Petkovic. Conference Manager is Dr Evinc Dogan
