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EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Crafting and Executing Strategy
This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies. This edition includes: • A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and D...
Crafting and Executing Strategy
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Increasing Student Engagement and Retention Using Online Learning Activities
Uses case studies, surveys, and literature reviews to critically examine how these technologies are being used to improve writing and publishing skills, and literacy create engaging communities of practice, and as experiential learning tools. This volume discusses frameworks for deploying and assessing the effectiveness of these technologies.
EBOOK: International Marketing, 5e
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new ...
Bit Of A Blur
I was the Fool-king of Soho and the number-one slag in the Groucho Club, the second drunkest member of the world's drunkest band. This was no disaster, though. It was a dream coming true.' For Alex James, music had always been a door to a more eventful life. But as bass player of Blur - one of the most successful British bands of all time - his journey was more exciting and extreme than he could ever have predicted. In Bit of a Blur he chronicles his journey from a slug-infested flat in Camberwell to a world of screaming fans and private jets - and his eventual search to find meaning and happiness (and, perhaps most importantly, the perfect cheese), in an increasingly surreal world.
The Treesearcher
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The army list
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Jane’s Patisserie
The fastest selling baking book of all time, from social media sensation Jane's Patisserie 'This will be the most-loved baking book in your stash!' - Zoë Sugg 'The Mary Berry of the Instagram age' - The Times Life is what you bake it - so bake it sweet! Discover how to make life sweet with 100 delicious bakes, cakes and treats from baking blogger, Jane. Jane's recipes are loved for being easy, customisable, and packed with your favourite flavours. Covering everything from gooey cookies and celebration cakes with a dreamy drip finish, to fluffy cupcakes and creamy no-bake cheesecakes, Jane' Patisserie is easy baking for everyone. Whether you're looking for a salted caramel fix, or a spicy biscoff bake, this book has everything you need to create iconic bakes and become a star baker. Includes new and exclusive recipes requested by her followers and the most popular classics from her blog - NYC Cookies, No-Bake Biscoff Cheesecake, Salted Caramel Drip Cake and more!
