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Why, with absolutely no idea what Brexit actually meant, did the UK vote for Brexit? Why, rather than vote for the best-qualified candidate ever to stand as US President, did voters opt for a reality TV star with no political experience? In both cases, the winning side promised change and offered hope. They told a story voters longed to hear. And in the absence of greater, more unifying narratives, then true or not, voters plumped for the best story available. Once upon a time our society was rich in stories. They brought us together and helped us to understand the world and ourselves. We called them myths. Today, we have a myth gap – a vacuum that Alex Evans argues powerfully and persuasi...
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Committee Serial No. 16.