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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!
ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, this handy and concisepaperback will help you stay up to date on the newest thinking,strategies, developments, and technologies in intellectualproperty. "Alexander Poltorak and Paul Lerner have written the definitiveprimer on intellectual property for business professionals.Thorough in its coverage and understandable in its delivery,Essentials of Intellectual Property provides not only anoutstanding summary of intellectual property basics, but a usefuland sensible strategy for using intellectual property to the bestneeds of a business. Poltorak and Lerner have...
Revisit the timeless classic in this graphic retelling of Tolstoy’s celebrated 1869 novel. In this beautifully rendered graphic adaptation, both fans and newcomers alike will be immersed in the world of War and Peace, one of the most celebrated novels of all time, about the misadventures of about the misadventures of Pierre Bezúkhov, Natásha and Ilyá Rostóv, and company during the Napoleonic era of Russia. With richly detailed settings re-creating the villas and ballrooms of the 19th century, character design based on the real-life inspirations for the figures in the book, and visual depictions of elements from the original text, War and Peace: The Graphic Novel brings Tolstoy's masterpiece to life as never before. Including forewords from Russian literature experts from the Leo Tolstoy library, this graphic adaptation distills the major plotlines and characters of the sprawling epic for readers to experience this classic novel in a whole new way.
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Offering a basis for further research into the interactions of hosts and pathogens, this work gathers up-to-date findings, and details basic structures, functions and immunology. It provides descriptions of a variety of experimental endotoxin neutralizing agents, as well as a guide to clinical research initiatives and the latest treatments.
From Buddha and Muhammad to King and Mandela, from the discovery of fire to the invention of the World Wide Web, and from Romeo and Juliet to Harry Potter and the Philosopher’s Stone, this is a thorough and thoroughly entertaining compendium of important people and events.
This book analyzes the Crimean War from the Ottoman perspective based mainly on Ottoman and Russian primary sources, and includes an assessment of the War s impact on the Ottoman state and Ottoman society.
Balanced scorecard is a widely recognised and accepted performancemeasurement tool that is currently used in thousands oforganisations around the world. This book will help to implementthe organisations' balanced scorecard strategies into action bydefining performance objectives, measures, and targets in fourlinked and balanced perspectives: Financial, Customer, InternalProcess, and Employee Learning and Growth. * Explains what balanced scorecard is and addresses the challengesand solutions for its implementation. * Addresses the concerns of the mid to small corporation as well asthe emerging business * Each chapter provides tips and techniques as well as real worldexamples