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SELL YOUR RESEARCH
Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful...
How Scientists Communicate
"Let's start with a simple question: what do scientists actually do? In most cases, they do research, the goal of which is to learn more about the world in all its aspects, whether the topic is our own bodies, the smallest particles which make up matter, or the vastest reaches of the universe. Their research goal may be to fight disease, feed the world, create new technologies, understand our climate, or any of a million other objectives specific to different areas and disciplines. The point of all this research then is to add to our storehouse of human knowledge, whether with practical consequences in mind or sometimes for the goal of simply 'understanding more'. We see the outputs and bene...
Great Demo!
Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at PCohan@SecondDerivative.com.
Beyond Bullet Points
A guide to using Microsoft PowerPoint describes how to use stories to create effective business presentations.
Career Paths in Psychology
As Career Paths in Psychology shows, the range of work that psychologists find themselves doing goes far beyond the traditional laboratory researcher or the individual therapist. Psychologists work in all areas of education, in government, with private companies, and in communities. They supply research on immunization programmes, suggest improvements to airplane cockpit design, conduct studies on why peope buy what they buy, and design community programmes for reducing crime in neighbourhoods.
The Silences of Science
Over the last half century scholars from a range of disciplines have attempted to theorise silence. Naively we tend to think of silence negatively, as a lack, an emptiness. Yet silence studies shows that silence is more than mere absence. All speech incorporates silence, not only in the gaps between words or the pauses that facilitate turn taking, but in the omissions that result from the necessary selectivity of communicative acts. Thus silence is significant in and of itself; it is a sign that has socially-constructed (albeit context -dependent and ambiguous) meanings. To date, studies of science communication have focussed on what is said rather than what is not said. They have highlighte...
Feasting Our Eyes
Big Night (1996), Ratatouille (2007), and Julie and Julia (2009) are more than films about food—they serve a political purpose. In the kitchen, around the table, and in the dining room, these films use cooking and eating to explore such themes as ideological pluralism, ethnic and racial acceptance, gender equality, and class flexibility—but not as progressively as you might think. Feasting Our Eyes takes a second look at these and other modern American food films to emphasize their conventional approaches to nation, gender, race, sexuality, and social status. Devoured visually and emotionally, these films are particularly effective defenders of the status quo. Feasting Our Eyes looks at ...
Bill Nye's Great Big World of Science
With photos, experiments, and more, this “appealing and highly informative” science book from the beloved TV host is “a winner” (School Library Journal). Science educator, TV host, and New York Times–bestselling author Bill Nye is on a mission to help young people understand and appreciate the science that makes our world work. Featuring a range of subjects—physics, chemistry, geology, biology, astronomy, global warming, and more—this profusely illustrated book covers the basic principles of each science, key discoveries, recent revolutionary advances, and the problems that science still needs to solve for our Earth. Nye and coauthor Gregory Mone present the most difficult theories and facts in an easy-to-comprehend, humorous way. They interviewed numerous specialists from around the world, in each of the fields discussed, whose insights are included throughout. Also included are experiments kids can do themselves to bring science to life! “Wordplay and wry wit put extra fun into a trove of fundamental knowledge.” —Kirkus Reviews (starred review) Includes photographs, illustrations, diagrams, glossary, bibliography, and index
The SaaS Sales Method
In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each.By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process.While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.
The Biased Mind
Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogged through piles of dry research papers to provide many wonderful nuggets of information and surprising insights. For example: Why is an upside-down red triangle such a powerful warning sign on the road? What is the best kind of alibi? What makes the number 7 so special? Why is it better to whisper words of love into the left ear? Will that recent marriage last? Why is it that the French eat snails but not slugs? The reader will discover the amazing tools and shortcuts that millennia of evolution have built into our brains. And this knowledge is power! Knowing more about how the human mind connects the dots helps us understand why decision-making is so tricky. With insights from evolutionary psychology, we become better equipped to understand ourselves and others and to interact and communicate more effectively.
