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Sustainability in Marketing Practice
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Teknologi Pengindraan Jauh untuk Pengelolaan Lingkungan Perairan
Kompleksitas permasalahan lingkungan perairan saat ini memerlukan pengelolaan yang menyeluruh secara efektif dan efisien. Teknologi pengindraan jauh merupakan teknologi yang efektif dan efisien untuk mengetahui kondisi lingkungan perairan tanpa harus berinteraksi langsung dengan obyek lingkungan tersebut. Teknologi ini menawarkan kecepatan perolehan dan pengolahan data lingkungan perairan menjadi sebuah informasi geospasial. Hal ini akan sangat membantu para pemangku kepentingan dan masyarakat untuk segera merumuskan dan menerapkan kebijakan pengelolaan lingkungan perairan secara spasial dengan tepat. Buku ini terdiri dari dua bagian yaitu bagian konsep dasar pengindraan jauh dan bagian tekn...
Continually Reassessing Students Needs Insight from ELT tertiary
Even though ESP is not a new phenomenon in Indonesia, many teachers still face a lot of challenges in real classroom implementation and practices. Many scholars also have claimed that ESP is a part of ELT like General English (GE). Both have something in common but to some extent they also have differences. Therefore, the ESP pedagogy and approaches should also be treated differently from the pedagogy of other ELT types such as GE. This book hopefully provides some insight to teachers who need to shift between GE and ESP. The ideas of ESP are mostly derived from the research project conducted by the English Language Education Department under the supervision of Dwi Poedjiastutie and Laela Hi...
Pengantar Ilmu Geoinformatika
Buku ini menjabarkan dengan ringkas dan sederhana mengenai konsep pola pikir dan keahlian geospasial serta domain sistem informasi dan teknologi komputer yang menjadi pondasi dari kajian geoinformatika. Beberapa contoh kasus dan implementasi dari studi geoinformatika juga disajikan dengan ilustrasi gambar yang membuat pembaca menjadi lebih mudah dalam memahami issue yang ada.
Mobile Usability
How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Tangible Modeling with Open Source GIS
This book presents a new type of modeling environment where users interact with geospatial simulations using 3D physical models of studied landscapes. Multiple users can alter the physical model by hand during scanning, thereby providing input for simulation of geophysical processes in this setting. The authors have developed innovative techniques and software that couple this hardware with open source GRASS GIS, making the system instantly applicable to a wide range of modeling and design problems. Since no other literature on this topic is available, this Book fills a gap for this new technology that continues to grow. Tangible Modeling with Open Source GIS will appeal to advanced-level students studying geospatial science, computer science and earth science such as landscape architecture and natural resources. It will also benefit researchers and professionals working in geospatial modeling applications, computer graphics, hazard risk management, hydrology, solar energy, coastal and fluvial flooding, fire spread, landscape, park design and computer games.
A Practical Guide to Usability Testing
In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process. They then follow all the steps in planning and conducting a usability test, analyzing data, and using the results to improve both products and processes. This book is simply written and filled with examples from many types of products and tests. It discusses the full range of testing options from quick studies with a few subjects to more formal tests with carefully designed controls. The authors discuss the place of usability laboratories in testing as well as the skills needed to conduct a test. Included are forms to use or modify to conduct a usability test, as well as layouts of existing labs that will help the reader build his or her own.
Research-based Web Design & Usability Guidelines
The guidelines were originally designed to help NCI staff improve the presentation of cancer-related information to cancer researchers and the public, though they are applicable to anyone who designs and manages information web sites.
Contemporary Management and Science Issues in the Halal Industry
The proceedings volume focuses on halal management and science topics. Issues related to business model, management, marketing, finance, food security, lifestyle, hospitality, tourism, cosmetics, personal care, legal aspects, technologies and sciences are presented in the chapters. In addition, the book also covers comprehensive areas of halalan toyyiban chains of production from raw materials, ingredients, planning, manufacturing, packaging, logistics, delivery, warehousing, marketing to consumption. Various survey results and few cases explore practical solutions to these issues of interest to academics in university settings as well as practitioners in different industries and government agencies.
Handbook of Unmanned Aerial Vehicles
The Handbook of Unmanned Aerial Vehicles is a reference text for the academic and research communities, industry, manufacturers, users, practitioners, Federal Government, Federal and State Agencies, the private sector, as well as all organizations that are and will be using unmanned aircraft in a wide spectrum of applications. The Handbook covers all aspects of UAVs, from design to logistics and ethical issues. It is also targeting the young investigator, the future inventor and entrepreneur by providing an overview and detailed information of the state-of-the-art as well as useful new concepts that may lead to innovative research. The contents of the Handbook include material that addresses...
