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Beyond Multi-Channel Marketing
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
E-Retailing Challenges and Opportunities in the Global Marketplace
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Leadership and Personnel Management: Concepts, Methodologies, Tools, and Applications
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Energy Transition
This book opens up a critical dimension of energy transition taking in account multidimensional challenges on economic, social and environmental fields. The book discusses the trends in the field of energy transition and evolving practices adopted by public authorities and companies for betterment of environment and society. The editors (4) identify directions and challenges involved in the energy transition. The novelty of this book is the multidisciplinary approach, being presented the economic, social and environmental challenges involved in the energy transition. The energy transition is accompanied by a complex process of changing attitudes and behaviors of energy consumers and producer...
Advances on P2P, Parallel, Grid, Cloud and Internet Computing
This book presents the latest research findings, innovative research results, methods and development techniques related to P2P, grid, cloud and Internet computing from both theoretical and practical perspectives. It also reveals the synergies among such large-scale computing paradigms. P2P, grid, cloud and Internet computing technologies have rapidly become established as breakthrough paradigms for solving complex problems by enabling aggregation and sharing of an increasing variety of distributed computational resources at large scale. Grid computing originated as a paradigm for high-performance computing, as an alternative to expensive supercomputers through different forms of large-scale...
Advances in Digital Marketing and eCommerce
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Advances in the Human Side of Service Engineering
If there is any one element to the engineering of service systems that is unique, it is the extent to which the suitability of the system for human use, human service, and excellent human experience has been and must always be considered. An exploration of this emerging area of research and practice, Advances in the Human Side of Service Engineerin
