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MARKETING DEL VINO
Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo e...
Strawberry Fields
None
Tender Is the Flesh
Working at the local processing plant, Marcos is in the business of slaughtering humans—though no one calls them that anymore. His wife has left him, his father is sinking into dementia, and Marcos tries not to think too hard about how he makes a living. After all, it happened so quickly. First, it was reported that an infectious virus has made all animal meat poisonous to humans. Then governments initiated the “Transition.” Now, eating human meat—“special meat”—is legal. Marcos tries to stick to numbers, consignments, processing. Then one day he’s given a gift: a live specimen of the finest quality. Though he’s aware that any form of personal contact is forbidden on pain of death, little by little he starts to treat her like a human being. And soon, he becomes tortured by what has been lost—and what might still be saved.
Desarrollo sostenible, calidad de vida en el entorno rural y el turismo en tierra del Quijote
Este libro captura la esencia de la VIII edición de la Semana Universitaria y Cervantina, dedicada al cronista Alfonso Ruiz Castellanos. Celebrada del 18 al 24 de abril bajo el distintivo #Querote24, el evento presentó dos congresos destacados: el VI Congreso Nacional Cervantino, que inauguró el catálogo de cursos de verano y extensión universitaria de la UCLM en 2024, y el congreso de transferencia científica ISEN_RED24, centrado en acciones frente al desafío demográfico y la calidad de vida de los residentes como objetivo e inicio de tales políticas. Orquestado por los catedráticos Dr. Víctor Raúl López y Dr. Domingo Nevado, este libro es un testimonio de una semana única y r...
The Disorder of Your Name
A dark protrait of urban ennui and ambition where what is real and what is not is hard to pin down. Julio is a frustrated publishing executive who falls in love with Laura, a bored urban mother. Julio had another lover, Teresa, who died in a crash - or did she? Did she ever exist?
MARKETING DEL VINO. Estrategia, valor y digitalización
Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo e...
Las Meninas
Translation of Buero-Vallejo's play that draws on the painting of the same name by Diego Velasquez.
Thursday Night Widows
"An agile novel written in a language perfectly pitched for the subject matter, a ruthless dissection of a fast decaying society"—José Saramago, Nobel Prize winner The English translation of hit novel Las Viudas de Los Jueves! “Piñeiro’s clever U.S. debut.. . illuminates the hypocrisies of the country's upper classes after 9/11.”—Publishers Weekly “Piñeiro is particularly skilful at exposing the social forces undermining Argentine society, and the fragility of personal relationships. We learn the surprising truth of the three men’s death in the final chapter; the build-up to it is riveting.”—The Times (London) "Piñeiro builds up tension through banal, domestic details a...
The Magic Words
A 1,000 year old Hawaiian lifestyle makes its way into the 21st century. This practice was outlawed and no longer allowed to be practiced openly. But it was kept alive by the kahuna (wisdom keepers) and has evolved into what it is today, a personalized version of ho'oponopono, the ancient Hawaiian healing practice of forgiveness and retribution. The Magic Words: love, humility, compassion, and gratitude. The Magic Words describes in great detail how to best use them and apply them to your life to bring you to a place of Peace, Joy, and Happiness.How is it that these four statements are changing lives across the planet? What is behind it all? Is it just some spiritual woo-woo designed to help...
Democracy in Chile
In the 1990s, Latin America emerged from the horror of massive human rights violations as it returned to civilian-elected regimes. This volume aims to explore the lasting legacy of the transformations brought about by the oppressive regimes of the '70s and '80s as they are experienced in the cultural, social and intellectual life of the region.
