Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Collaborative Public Diplomacy
Using archival research and recorded interviews, this book charts the development of American Studies in Europe during the early Cold War. It demonstrates how negotiations took place through a network of relationships and draws lessons for public diplomacy in an age when communities are connected through multi-hub, multi-directional networks.
Routledge Handbook of Transnational Terrorism
This handbook provides contributions by some of the world-leading experts in the field on recent phenomena and trends in transnational terrorism. Based on the methodological approach of a trend-and-key factor analysis of transnational terrorism and processed on the virtual platform "Foresight Strategy Cockpit" (FSC), the volume seeks to examine what potential future variants of transnational terrorism may evolve. Focusing on the latest structural developments in the sphere of politically or religiously motivated violence, the handbook considers the tactical, strategic, and not least the systemic dimension of terrorism. Divided into seven thematic sections, the handbook’s contributions cove...
Acholi Intellectuals
Patrick William Otim argues that the Acholi people of northern Uganda, who helped Europeans spread colonial rule and Christianity, were far more politically savvy than previously understood.
Trials of Engagement
Public Diplomacy is now one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Diplomacy analyses the trials of contemporary practice and identifies factors which will shape a more collaborative future of public diplomacy.
The Battle for Hearts and Minds in the High North
Mikael Nilsson offers a detailed and groundbreaking analysis of how the United States Information Agency (USIA) conducted its wide-ranging propaganda campaign in Sweden during the Cold War, 1952–1969. The USIA placed propaganda in the Swedish press, radio, and television as well as schools and universities and established connections to labour leaders, government officials, and journalists. The book also details how the U.S. military financed research at Swedish universities. Nilsson shows how Swedish journalists, scientists, and government officials assisted the USIA in its propaganda efforts --- i.e., co-produced U.S. hegemony in Sweden. The book highlights both the width and the limits of USIA’s propaganda and also relates this theme to Swedish security policy and the secret military cooperation between Sweden and the United States.
Revolution Stalled
Can the internet fundamentally challenge non-free regimes? The role that social networking has played in promoting political change in the Middle East and beyond raises important questions about the ability of authoritarian leaders to control the information sphere and their subjects. Revolution Stalled goes beyond the idea of "virtual" politics to study five key components in the relationship between the online sphere and society: content, community, catalysts, control, and co-optation. This analysis of the contemporary Russian internet, written by a scholar with in-depth knowledge of both the post-Soviet media and media theory, illuminates key components to how and when the internet can sp...
The Americanization of Europe
Recent tensions between the U.S. and Europe seem to have opened up an insuperable rift, while Americanization, deplored by some, welcomed by others, seems to progress unabated. This volume explores, for the first time and in a comparative manner, the role American culture and anti-Americanism play in eleven representative European countries, including major powers like Great Britain, France, (West) Germany, Russia/Soviet Union, and Italy as well as smaller countries like Austria, Denmark, Greece, Spain, Sweden, and Poland. Each contributor to the volume, all of them highly respected experts in their field, was asked to address the following four topics: the role of American public diplomacy, the transfer of American “high culture,” the impact of “popular culture” ranging from Hollywood movies and TV to pop music and life-style issues, and the country specific features and history of anti-Americanism. The volume is enhanced by a substantial introduction by the editor, which looks both at the general “culture clash” between the United States and Europe and at adaptations and blending processes that seem to have occurred in individual countries.
Weaponized Marketing
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
The Routledge Handbook of Soft Power
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence. Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia. This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
